3 Awards from the Congress by USA Federation of Business Disciplines
Presented in Association of Collegiate Marketing Educators (ACME) Conference organized in New Mexico, USA between 7 - 10 March 2018, the paper was granted Distinguished Paper Award and Association of Collegiate Marketing Educators Best Paper awards in the traditional Congress of Federation of Business Disciplines.
The paper focusing on whether consumers are rational in their use of medications, examining consumer awareness, attitudes and behaviors related to medicine use in Turkey was written and presented by Prof. Dilaver Tengilimoğlu from the Department of Business, Atilim University and Asst. Prof. Perihan Terkin, Asst. Prof. Aysu Turkuldu and Prof. Türkan Dursun from other universities.
The paper evaluates consumer awareness, attitudes and behaviors related to medicine use according to fundamental findings received through sampling study conducted in Ankara and Edirne.