ECTS - Design Management and Marketing

Design Management and Marketing (EUT333) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Design Management and Marketing EUT333 2 0 0 2 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Seçil Toros
Course Assistants
Course Objectives Teaching design management and product development inside marketing process
Course Learning Outcomes The students who succeeded in this course;
  • Understands the design, innovation, research and development concepts
  • Learns how industrial design functions for firms and brands
  • Develops the design process skills
  • Learns Marketing Mix
  • Understands design and product development process for marketing mix
Course Content Design, research & development, innovation, corporate marketing, product development.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction of the course; the aim, content, responsibilities and evaluation
2 Design, innovation, research & development
3 Design and business performance
4 Industrial design process /Exercise
5 Design and research / Exercise
6 Design management
7 Case study/ Exercise
8 Mid Term Exam
9 Design and Corporate Marketing
10 Marketing and Product development / Exercise Product design and development
11 Design and innovation Design driven innovation
12 Case study/ Exercise
13 Design, Marketing and Creativity
14 Design and strategy
15 Design Management in Practice
16 Case study/ Exercise


Course Book 1. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD.
2. De Mozota, B. B. (2005). Tasarım yönetimi. Ö. Girnek (Ed.). Kapital Medya AŞ.
Other Sources 3. Ulrich, K. T. (2003). Product design and development. Tata McGraw-Hill Education. Odabaşı, Y., & Barış, G. (2002). Tüketici davranışı. MediaCat Akademi. Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ.
4. De Mozota, B. B. (2003). Design management: using design to build brand value and corporate innovation. Skyhorse Publishing Inc.. Cross, N. (2011). Design thinking: Understanding how designers think and work. Berg.
5. Verganti, R. (2013). Design driven innovation: changing the rules of competition by radically innovating what things mean. Harvard Business Press.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 15 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 6 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 23 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Has the ability to reflect the multidimensional knowledge obtained regarding the field to the academic environment. X
2 Has the knowledge and understanding regarding the necessary intellectual, discursive, scientific, technological, aesthetic, artistic, historical and cultural background for the field. X
3 Has the knowledge and understanding in the economic, environmental, social areas and regarding the sustainability principles and standards in the field of Industrial Design. X
4 Has the knowledge of legal framework and standards regarding the field. X
5 Has the knowledge and understanding on the corporate and ethical values regarding the field. X
6 Has the ability to develop concepts and reflect the theory to practice, develop alternative design solutions and carry out the project process independently from the conceptual stage to the implemenetation. X
7 Has the ability to identify the necessary research in the field, use the correct research methods and techniques and interpret the results. X
8 Has the ability to use the effective drawing, written and visual presentation techniques and tools in the studies regarding the field. X
9 Has the self-confidence and competence to take individual and collective responsibility in the interdisciplinary studies. X
10 Learns the knowledge and abilities in the field by evaluating them with a critical approach and through generating antithesis and synthesis. X
11 Act with the awareness of lifelong learning. Has the necessary motivation and learning skills for this. X
12 Follows the developments in the field through using a foreign language at least at European Language Portfolio B1 level and communicates effectively with the colleagues. X
13 Uses the computer software at least at the advanced level of European Computer Driving Licence and uses the information technologies required in the field interactively. X
14 Uses his/her knowledge and skills in a professional manner, in the light of ethical principles, in accordance with the professional rules and standards and legal frameworks and considering their social, environmental and ethical consequences. X
15 With the knowledge of human values, the student is respectful to the human rights and social and cultural rights. Shows the necessary sensitivity for the protection of the natural environment and cultural heritage; acts with the awareness of social responsibility and social justice. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 2 32
Special Course Internship
Field Work
Study Hours Out of Class 2 4 8
Presentation/Seminar Prepration 2 5 10
Project 4 5 20
Homework Assignments 6 5 30
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 125