ECTSProduct Development and Brand Managemen
Product Development and Brand Managemen (ISL412) Ders Detayları
Course Name | Corse Code | Dönemi | Lecture Hours | Uygulama Saati | Lab Hours | Credit | ECTS |
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Product Development and Brand Managemen | ISL412 | Elective Courses | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
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N/A |
Course Language | Türkçe |
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Course Type | Technical Elective Courses |
Course Level | Lisans |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Drill and Practice, Observation Case Study, Team/Group. |
Course Coordinator | |
Course Lecturer(s) |
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Course Assistants | |
Course Objectives | The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management. |
Course Learning Outcomes |
The students who succeeded in this course;
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Course Content | Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
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1 | Introduction to Product and Brand Management | |
2 | Basic concepts about "the product" | |
3 | Classification of products | |
4 | New product development process | |
5 | New product development process (continued) | |
6 | Product mix and product strategies | |
7 | Product Life cycle and strategies | |
8 | Differences between product and brand, history and benefits of branding | |
9 | Midterm Exam | |
10 | Branding process | |
11 | Brand identity, image and positioning | |
12 | Customer-based brand value | |
13 | Brand Extension Strategies | |
14 | Presentations | |
15 | Presentations | |
16 | Final exam |
Sources
Course Book | 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill |
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Evaluation System
Requirements | Number | Percentage of Grade |
---|---|---|
Attendance/Participation | 1 | 10 |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | - | - |
Presentation | 1 | 10 |
Project | 1 | 20 |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 25 |
Final Exam/Final Jury | 1 | 35 |
Toplam | 5 | 100 |
Percentage of Semester Work | |
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Percentage of Final Work | 100 |
Total | 100 |
Course Category
Core Courses | |
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Major Area Courses | X |
Supportive Courses | |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. | |||||
2 | Gaining the ability to use technology required for buseiness administration | |||||
3 | An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. | |||||
4 | An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. | |||||
5 | An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) | |||||
6 | An ability to apply knowledge regarding functions of management. | |||||
7 | An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations | |||||
8 | Compliance with rules of Socials and business ethics and to the principles of social responsibility | |||||
9 | An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) | |||||
10 | An ability to conduct research on management and reporting the outcomes with the related parties. | |||||
11 | Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. | |||||
12 | Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) | |||||
13 | Having knowledge about law required by management. |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
---|---|---|---|
Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | |||
Presentation/Seminar Prepration | 1 | 10 | 10 |
Project | 1 | 20 | 20 |
Report | |||
Homework Assignments | |||
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
Total Workload | 128 |