ECTSProduct Development and Brand Managemen

Product Development and Brand Managemen (ISL412) Ders Detayları

Course Name Corse Code Dönemi Lecture Hours Uygulama Saati Lab Hours Credit ECTS
Product Development and Brand Managemen ISL412 Elective Courses 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Türkçe
Course Type Technical Elective Courses
Course Level Lisans
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Can classify products
  • Knows new product design and production process
  • Is able to create brand strategy
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management.
2 Gaining the ability to use technology required for buseiness administration
3 An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis.
4 An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions.
5 An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.)
6 An ability to apply knowledge regarding functions of management.
7 An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations
8 Compliance with rules of Socials and business ethics and to the principles of social responsibility
9 An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.)
10 An ability to conduct research on management and reporting the outcomes with the related parties.
11 Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving.
12 Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1)
13 Having knowledge about law required by management.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128