ECTSProduct Development and Brand Managemen
Product Development and Brand Managemen (ISL412) Ders Detayları
| Course Name | Corse Code | Dönemi | Lecture Hours | Uygulama Saati | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Product Development and Brand Managemen | ISL412 | Elective Courses | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Türkçe |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Lisans |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Drill and Practice, Observation Case Study, Team/Group. |
| Course Coordinator | |
| Course Lecturer(s) |
|
| Course Assistants | |
| Course Objectives | The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Product and Brand Management | |
| 2 | Basic concepts about "the product" | |
| 3 | Classification of products | |
| 4 | New product development process | |
| 5 | New product development process (continued) | |
| 6 | Product mix and product strategies | |
| 7 | Product Life cycle and strategies | |
| 8 | Differences between product and brand, history and benefits of branding | |
| 9 | Midterm Exam | |
| 10 | Branding process | |
| 11 | Brand identity, image and positioning | |
| 12 | Customer-based brand value | |
| 13 | Brand Extension Strategies | |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Final exam |
Sources
| Course Book | 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 10 |
| Project | 1 | 20 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. | |||||
| 2 | Gaining the ability to use technology required for buseiness administration | |||||
| 3 | An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. | |||||
| 4 | An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. | |||||
| 5 | An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) | |||||
| 6 | An ability to apply knowledge regarding functions of management. | |||||
| 7 | An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations | |||||
| 8 | Compliance with rules of Socials and business ethics and to the principles of social responsibility | |||||
| 9 | An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) | |||||
| 10 | An ability to conduct research on management and reporting the outcomes with the related parties. | |||||
| 11 | Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. | |||||
| 12 | Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) | |||||
| 13 | Having knowledge about law required by management. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 128 | ||