ECTS - Globalization and International Communication

Globalization and International Communication (PR428) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Globalization and International Communication PR428 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course seeks to cover ther nature of production, distribution, and reception of media forms in international arena. Our focus will be on describing and understanding as fully as possible what is happening and why in international communication.
Course Learning Outcomes The students who succeeded in this course;
  • to provide students with a thorough understanding of how media differ around the world
  • to develop an appreciation of differences of structures
  • to understand nature of sturctural relations among the countries and their communication systems.
  • to provide students with knowledge of the nature of international communication in a global world.
Course Content What globalization and international communication are, what forces are driving them, and what we can or want to do about it.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introductions and Overview
2 Cultural imperialism vs. active audiences Herbert Schiller, “Not Yet the Post-Imperialist Era,” Critical Studies in Mass Communication, 8 (1991): 13-28.
3 McDonaldization George Ritzer, The McDonaldization of Society (Thousand Oaks, CA: Pine Forge Press, 2011), especially mch. 1, pp. 1-22.
4 McDonaldization George Ritzer, The McDonaldization of Society (Thousand Oaks, CA: Pine Forge Press, 2011), some related pages.
5 Starbuckization / De-McDonaldization? Ritzer, McDonaldization, chs. 7, 8, and 10 (pp. 143-188, and 215-239)
6 Global public sphere *Peter Dahlgren, “The Public Sphere and the Net.” In W.L. Bennett and R.M. Entman, eds., Mediated Politics (Cambridge, UK: Cambridge University Press, (2001), pp. 33-55. *Sonia Serra, “The killing of Brazilian street children and the rise of the international public sphere.” In J. urran, ed., Media Organisations in Society (London: Arnold, 2000), pp. 151-171.
7 Midterm exam
8 Global network society Manuel Castells, “Communication, Power and Counter-Power in the Network Society.” International Journal of Communication 1 (2007): 238-266.
9 Enduring differences: Clash of Civilizations *Samuel P. Huntington, “The Clash of Civilizations?” Foreign Affairs 72, 3 (1993): 22-49. *Fouad Ajami, “The Summoning.” Foreign Affairs 72, 4 (1993): 2-9. *Kishore Mahbubani, “The Dangers of Decadence: What the Rest Can Teach the West,” Foreign Affairs 72, 4 (1993): 10-14. *Edward Said, “The Clash of Ignorance,” The Nation, October 4, 2001.
10 Regionalization and U.S. decline *Joseph D. Straubhaar, “Distinguishing the global, regional and national levels of world television.” In A. Sreberny-Mohammadi et al., eds., Media in Global Context (London: Arnold, 1997).
11 Dominant Flows and Contra-Flows: Telenovelas *Daniël Biltereyst and Philippe Meers, “The international telenovela debate and the contra-flow argument: a reappraisal,” Media, Culture & Society 22 (2000): 393-413.
12 Western models of news media *James Curran, Shanto Iyengar, Anker Brink Lund and Inka Salovaara-Moring. 2009. “Media System, Public Knowledge and Democracy: A Comparative Study.” European Journal of Communication 24 (1): 5-26. *Rodney Benson and Matthew Powers. Public Media Around the World: International Models for Funding and Protecting Independent Journalism (Washington, D.C.: Free Press, 2011), selections.
13 Hybridization via media *Paul S.N. Lee, “The absorption and indigenization of foreign media cultures; A study on a cultural meeting point of the East and West: Hong Kong,” Asian Journal of Communication, 1, 2 (1991): 52-72.
14 Cosmopolitanism *Ulf Hannerz, “Cosmopolitans and Locals in World Culture,” Theory, Culture & Society 7 (1990): 237-251.
15 Cosmopolitanism *Ulf Hannerz, “Cosmopolitans and Locals in World Culture,” Theory, Culture & Society 7 (1990): 237-251.
16 Final


Course Book 1. Jeremy Tunstall. 2008. The Media Were American: U.S. Mass Media in Decline. New York: Oxford University Press.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1 - To be able to utilize the theoretical and practical knowledge acquired in the fields of International Trade and Logistics with an interdisciplinary approach in developing expertise on the track of the progress in the globalized business world
2 2 - To exercise managerial skills by conducting his/her competences in the fields of International Trade and Logistics actively into real processes
3 3 - To be able to communicate effectively both in written and oral forms with the peers in the department where he/she holds a position and organize professional development activities
4 4 - To assess the basic and current dynamics of flexible and open fields of International Trade and Logistics in a theoretical framework
5 5 - To solve the complex problems in the fields of International Trade and Logistics with analytic and independent thinking ability and capability to synthesize them with embracing versatility
6 6 - To keep professional capabilities updated through improving business practicum by keeping track of the changes and innovations in the sector
7 7 - To have the characteristics to interpret, inquire and deepen the knowledge acquired during the education process within the existing economic conjuncture
8 8 - To have the necessary organizational skills and responsibility to create flexible, efficient and rapid solutions to the existing and possible problems with an innovative approach by facilitating sectoral coordination through the practices of International Trade and Logistics.
9 9 - To be able to use the current and widely used field specific information and software programs besides having up-to-date technical equipment and multiple language skills needed by private sector in both national and international platforms.
10 10 - To possess the competency in the English language to be able to communicate in every platform effectively, due to the international characteristic of the field they studied
11 11 - To become individuals having high intellectual and social capacity, vision and moral values and the ability to adapt to group communication

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Homework Assignments 1 20 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 118