ECTS - English for Occupational Purposes I

English for Occupational Purposes I (ENG301) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
English for Occupational Purposes I ENG301 3 0 0 3 3
Pre-requisite Course(s)
ENG101, ENG102, ENG201, ENG202
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Instructor MDB Öğretim Görevlileri
Course Assistants
Course Objectives This course aims to: • help the students augment and consolidate their English language skills and knowledge and help them perform better in their professional lives after graduation, • enhance the students’ language skills and competencies in English in terms of workplace communication skills and help them to apply them in professional life. • The students who complete ENG301 can be effective in oral and written interactions in social and business-related environments at level B2* (as an Independent User) as stated in Common European Framework of Reference.
Course Learning Outcomes The students who succeeded in this course;
  • By the end of ENG301, the students will be able to:
  • Reading • get the main point(s) and locate specific information by reading job-related texts, • make inferences and predictions based on the information in the reading texts, • guess the meaning of the unknown words by using contextual clues in the reading texts, • analyze the reading texts critically,
  • Writing • write various texts in job-related contexts to communicate effectively using appropriate functional language, • write the agenda and minutes of a group meeting, • provide information about their personal, academic and occupational background by writing an effective CV and a Cover Letter, • offer reasonable solutions in written forms by identifying the problems within a company, • improve analysis and synthesis skills using previously acquired learning behaviors (such as planning, researching, collecting info, selecting, organizing, writing) while writing on current situations and future plans, • prepare all documentation to plan, conduct and finalize a project to save/improve a business in the following fashion: - Plan: (pre-study) Collect and provide general information in the form of a project outline about the background, budget, marketing strategies and problems of a business, - Conduct: (during the project) Write the agenda and minutes of a group meeting to share discussions on the problems and possible solutions to be used in the final report, - Finalize: (combining all) Write about the problems, solutions, suggestions and expected results inclusively in the form of a memorandum,
  • Speaking get ready to; • exchange opinions and develop negotiation skills by using newly-learned job-related vocabulary appropriately in different contexts, • start and maintain business-related conversations by using functional language (informing, questioning, agreeing, disagreeing, etc.) • respond properly and instantly to job-related reading and listening stimuli, • improve their background in oral presentation skills (planning, researching, collecting info, organizing, presenting by using appropriate body language, voice and visuals) by making short presentations (when and if applicable),
  • Listening • attentively focus on oral interactions to catch details, • identify the main point(s) and specific information by listening to texts and conversations effectively, • be focused, give suitable verbal or bodily reactions, make appropriate judgements about the details and note-take while listening, etc.,
Course Content Job-related communication skills;the functions such as describing relationships at work,discussing performance reviews and giving feedback,discussing plans and arrangements,using social media for professional communication,discussing on recruitment tests and job interviews,presenting a service or product,writing reviews on websites

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 An Introduction to ENG301 / Course syllabus and coursebook Course Memo
2 UNIT 1: Communication Coursebook pp. 6-9
3 UNIT 1: Communication Case Study: The Price of success / BUSINESS PROJECT TASK SHEET Coursebook pp. 11-13
4 BUSINESS PROJECT OUTLINE SAMPLE / ASSIGNING THE BUSINESS PROJECT OUTLINE / CV TASK SHEET (In-class practice) / SAMPLE CV & JOB ADVERT
5 UNIT 2: International Marketing Coursebook pp. 14-17
6 UNIT 2: International Marketing / UNIT 3: Building Relationships / BUSINESS PROJECT OUTLINE SUBMISSION (MOODLE&BY HAND) Coursebook pp.19 Coursebook pp.22-23
7 UNIT 3: Building Relationships Coursebook pp. 24-27
8 UNIT 3: Building Relationships Case Study: Al-Munir Hotel and Spa Group PORTFOLIO II COVER LETTER TASK SHEET & SAMPLE BUSINESS PROJECT OUTLINE FEEDBACK Coursebook pp. 28-29
9 UNIT 5: Job Satisfaction / MEETING MINUTES TASK SHEET / MEETING MINUTES INPUT / WRITING FILE: Action Minutes / ASSIGNING THE MEETING MINUTES Coursebook pp. 44-45 Coursebook p. 130
10 UNIT 5: Job Satisfaction / COVER LETTER FEEDBACK Coursebook pp. 46-48
11 UNIT 6: Risk MEMORANDUM INPUT&SAMPLE / ASSIGNING THE MEMORANDUM / MEETING MINUTES SUBMISSION (MOODLE&BY HAND) Coursebook pp. 52-53
12 UNIT 6: Risk / PROJECT PRESENTATION TASK SHEET / MEMORANDUM REVISION / MEETING MINUTES FEEDBACK Coursebook pp. 56-57
13 Case study: Kensington United / MEMORANDUM SUBMISSION (MOODLE) / IT DEADLINE Coursebook pp. 42-43
14 PROJECT PRESENTATION
15 • Revision
16 WRITING TASK SUBMISSION (MOODLE&BY HAND)

Sources

Course Book 1. MARKET LEADER (Upper Intermediate Business English Course Book – 3rd Edition) by David Cotton, David Falvey & Simon Kent, Pearson
Other Sources 2. MDB öğretim görevlileri tarafından hazırlanan ek materyaller

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 1 10
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 20
Homework Assignments 1 20
Presentation - -
Project 1 10
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 5 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 14 3 42
Laboratory
Application 1 3 3
Special Course Internship 1 3 3
Field Work
Study Hours Out of Class 16 1 16
Presentation/Seminar Prepration 1 3 3
Project 1 3 3
Report
Homework Assignments 1 3 3
Quizzes/Studio Critics 1 2 2
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 75