ECTS - Current Debates in PR and Advertising

Current Debates in PR and Advertising (PR420) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Current Debates in PR and Advertising PR420 3 0 0 3 8
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course examines the prevailing debates on, especially social implications of public relations and advertising.
Course Learning Outcomes The students who succeeded in this course;
  • Identify and critique instances of current issues and debates on the subject.
  • Understand the social, economic and cultural nature of PR and Advetising practices
  • Critically evaluate the issues related with PR and advertising
  • Articulate some of the ethical problems posed by PR and Advertising practices
Course Content A critical understanding of nature of PR and advertising as integrated parts of capitalist industrial structure and mind and behavioral management system.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation
2 Basic origins and subjects of debates on PR and Advertising Related chapters
3 Debates on history and historical role of PR Related chapters
4 Debates on history and historical role of advertising Related chapters
5 Role of shopping malls as mutiplier of effects of advertising Related chapters
6 Discussions on ethics in PR practices Related chapters
7 Midterm
8 Discussion on ethics in advertising Related chapters
9 Discussion on aesthetics and PR and advertising products Related chapters
10 Debates/discussions on advertising, culture and consumer culture cultivation Related chapters
11 Debates/discussions on advertising, culture and consumer culture cultivation Related chapters
12 PR, advertising and promotion of commodity fetishism Related chapters
13 Discussions on the nature of selling the corporations, sevices and products via PR Related chapters
14 Discussions on the nature of selling the corporations, sevices and products via advertising Related chapters
15 Overview
16 Final exam

Sources

Course Book 1. Various soruces will be used as reading materials.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 20
Presentation 1 15
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 30
Toplam 9 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 50 50
Report
Homework Assignments 1 20 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury
Total Workload 148