ECTS - Preparing and Writing Assignment

Preparing and Writing Assignment (PR123) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Preparing and Writing Assignment PR123 1 2 0 3 6
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Elif Eşiyok Sönmez
Course Assistants
Course Objectives The objective of the course is to teach students how to search sources from library or through online platforms, how to refer to the sources of ideas, data and other evidences in written assignments.
Course Learning Outcomes The students who succeeded in this course;
  • To use properly the library materials and other print and electronic information sources
  • write well-organized and well-developed paragraphs and essays with supporting evidence and correct documentation
  • Be able to have a depth understanding about plagiarism and academic integrity
  • Analyze, evaluate, and synthesize information from texts in writing.
  • Know ethical, legal, and diversity considerations in research studies
Course Content The reliable sources; access to these sources; arranging the format of assignment; plagiarism and academic integrity; how to write; what, when, why and how to reference; quotations and reference styles; how to paraphrase and summarize a text; ways of citing sources in texts; how to write bibliography; how to prepare a successful presentation.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Meeting with students and introduction
2 What are the realible sources? How can we access to these sources?
3 Arranging the format of assignment
4 Plagiarism and Academic integrity
5 How to write?
6 What, when, why and how to reference?
7 Quotations and reference styles
8 Mid-term 1
9 How to paraphrase and summarise a text?
10 Ways of citing sources in texts
11 How to write bibliography?
12 Midterm 2
13 How to prepare a succesfull presentation? General view to Powerpoint and its tools
14 Deciding the topics for assignment Assignment
15 Presentation of the assignment in classroom
16 Final Exam all chapters


Course Book 1. There is no single book in the lecture.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 6 15
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 30
Final Exam/Final Jury 1 25
Toplam 11 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 15 15
Homework Assignments 1 10 10
Quizzes/Studio Critics 6 2 12
Prepration of Midterm Exams/Midterm Jury 2 15 30
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 144