Communication Theories (PR124) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Communication Theories PR124 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives This course is designed to understand and question the basic nature the explanations of important theories of mass communication. the objective is to learn the explanations of prevailing communication theories and understand the aims and outcomes of such explanations, thus to be a better person who can have a sound comprehension and evaluation of communicative and relational environment he/she lives in.
Course Learning Outcomes The students who succeeded in this course;
  • • Understand the historical development of communication theories.
  • Develop an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice.
  • Critically evaluate theories as applied to mass communication problems
Course Content The course includes weekly presentations and discussions about the prevailing (mass) communication theories. Thus, class attendance and participation are important. Students who (a) do not come to class prepared, (b) do not participate in classroom discussions and (c) do not pay due attention in the classroom presentations and interactions, predict

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation and Syllabus Overview
2 Introduction to Communication and Theory Objective and Interpretive Approaches to Communication Theory Griffin, E.1. & 2. & 3. Bölüm
3 Seven Traditions in the Field of Communication Theory Griffin, E.Chapter 4
4 Symbolic Interactionism Theory Constructivism Griffin, E.Chapter 6and 8
5 Cognitive Dissonance Theory Griffin, E.Chapter 16
6 Cultural Approach to Organizations Griffin, E.Chapter 19
7 Critical Theory of Communication in Organizations Griffin, E.Chapter 20
8 Midterm
9 Media Ecology of Marshall McLuhan Chapter 24
10 Semiotics of Roland Barthes Chapter 25
11 Cultural Studies Chapter 26
12 Ekme Kuramı Chapter 27
13 Gündem Belirleme Kuramı Chapter 28
14 Suskunluk Sarmalı Chapter 29
15 Student presentations
16 Final Exam


Course Book 1. Griffin, E. (2009). A first look at communication theory (7th ed.). New York: McGraw-Hill.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 30
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 5 110
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 15 15
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 117