“Masterclass: City Branding and the Role of Advertising, Smart Destinations: City Experience and Brand Value with Artificial Intelligence, The Transformation of Brand Communication with Artificial Intelligence: Content, Creativity, and Meaning”
29.04.2026
As part of the International Ankara Brand Meetings, an event titled “Masterclass: City Branding and the Role of Advertising, Smart Destinations: City Experience and Brand Value with Artificial Intelligence, The Transformation of Brand Communication with Artificial Intelligence: Content, Creativity, and Meaning” was held; Prof. Dr. Elif Eşiyok Barut, Associate Dean of the Faculty of Business Administration at Atılım University; Prof. Dr. Aybegüm Güngördü Belbağ, Faculty Member of the Department of Tourism Management; and Erdem Murat Çelikler, Lecturer in the Department of Public Relations and Advertising, served as speakers. The event drew significant interest from our academic staff and students. We would like to thank everyone who contributed to the event.
