Consumer Behaviour (ISL449) Ders Detayları

Course Name Corse Code Dönemi Lecture Hours Uygulama Saati Lab Hours Credit ECTS
Consumer Behaviour ISL449 Elective Courses 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Türkçe
Course Type Technical Elective Courses
Course Level Lisans
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives Upon successful completion of the course, the student will be able to know what behaviors the consumers are examined, and will be able to identify the personal and situational factors that can determine the behaviours. Also, environmental factors affecting these behaviors can be identified and the marketing activities that can be use to change the behavior to desired state can be pinpointed.
Course Learning Outcomes The students who succeeded in this course;
  • Upon successful completion of this course, the student will be able to understand the factors that are effective in the decision-making process of consumers and will be able to develop strategies accordingly.
Course Content Consumer actions, experiences, feelings, and judgement processes; consumer buying behavior and the theories concerning the factors affecting the consumer behavior process such as perception, motivation, demographics, culture, etc.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of Consumer
2 Models of Consumer Behavior
3 Perception
4 Learning and Memory Related pages of the text book
5 Motivation and Involvement Related pages of the text book
6 Personality, Self concept and Emotions Related pages of the text book
7 Attitudes and Lifestyle Related pages of the text book
8 Midterm
9 Demographics Related pages of the text book
10 Culture and subculture Related pages of the text book
11 Reference Groups and Family Related pages of the text book
12 Decision Making Process Related pages of the text book
13 Decision Making Process Related pages of the text book

Sources

Other Sources 1. Öğretim Üyesinin ders notları ve makaleler
Course Book 2. Koç, E. Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 3 15
Homework Assignments 2 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 30
Toplam 8 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management.
2 Gaining the ability to use technology required for buseiness administration
3 An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis.
4 An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions.
5 An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.)
6 An ability to apply knowledge regarding functions of management.
7 An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations
8 Compliance with rules of Socials and business ethics and to the principles of social responsibility
9 An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.)
10 An ability to conduct research on management and reporting the outcomes with the related parties.
11 Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving.
12 Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1)
13 Having knowledge about law required by management.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 1 16
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 4 8
Quizzes/Studio Critics 3 3 9
Prepration of Midterm Exams/Midterm Jury 1 40 40
Prepration of Final Exams/Final Jury 1 50 50
Total Workload 123