ECTS - Public Relations and Advertising in Turkey

Public Relations and Advertising in Turkey (HIR508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Public Relations and Advertising in Turkey HIR508 General Elective 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Dersi veren öğretim elemanı
Course Assistants
Course Objectives Examining the public relations and advertising practices used in Turkey.
Course Learning Outcomes The students who succeeded in this course;
  • To learn about public relations in Turkey and the historical development of advertising.
  • To have a general knowledge about legal regulations in advertising and public relations.
Course Content How media relations are created, sustained and managed in Turkey.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Discussions on Power in Social Theory 1st Chapter
2 Asymmetric and Symmetric Power 2nd Chapter
3 Power tools (Knowledge, Ideology, Discourse, Violence and Capital) 3rd Chapter
4 Public Relations / Public Relations and Power Connection 4th Chapter
5 Asymmetric and Symmetric Public Relations 5th Chapter
6 1st Midterm
7 Political, Economic and Social Situation before the Republic 6th Chapter
8 Pre-republic Public and Private Sector Public Relations Practices 7th Chapter
9 Political, Economic and Social Situation in the Republican Period 8th Chapter
10 Public Relations in Public Sector and Private Sector in Today 9th Chapter
11 Presentation
12 Examples of Public Relations from the Pre-Republican Period to the Year 2000 10th Chapter
13 The Behavioral Direction of Public Relations Practices from the Pre-Republican Period to the Year 2000 11th Chapter
14 General Overview
15 Final exam


Course Book 1. Nesrin Canpolat (2013). Türkiye'de Halkla İlişkilerin Gelişimi, Seçkin Yayıncılık.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 25
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 30
Final Exam/Final Jury 1 30
Toplam 5 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. X
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. X
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. X
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society X
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. X
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. X
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0