ECTS - Product Development and Brand Management

Product Development and Brand Management (MAN412) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Product Development and Brand Management MAN412 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Knows the basic concepts of the product
  • Can classify products
  • Can classify products
  • Knows new product design and production process
  • Knows new product design and production process
  • Is able to create brand strategy
  • Is able to create brand strategy
  • Can manage the brand to increase the value
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final Exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Having knowledge about biomedical concepts and principles related to physiotherapy and rehabilitation (anatomy, physiology, biochemistry, pathology, biomechanics, motor control, medical imaging, pharmacokinetics).
2 Having knowledge about concepts and principles related to personality characteristics, psychosocial and cognitive factors affecting behavior and illness.
3 Develop research methods including clinical practice, evaluate publications, gain the ability to practice research results in practice.
4 To be able to use information resources in health services, to collect data, to report, to have knowledge and competence level of clinical organization.
5 Having knowledge about the fields of physiotherapy and rehabilitation (Neurological rehabilitation, musculoskeletal system diseases and rehabilitation, pediatric rehabilitation, orthopedic rehabilitation, geriatric rehabilitation, orthosis rehabilitation, cardiopulmonary rehabilitation, hand rehabilitation, urogynecologic and obstetric rehabilitation, physiotherapy in rheumatologic diseases) and their evaluation and treatment theories.
6 To have access to scientific knowledge in the fields of physiotherapy and rehabilitation, to have the knowledge of monitoring, evaluating and applying current literature.
7 Having knowledge about movement sciences (biomechanics, kinesiology, exercise principles) and neurophysiology, sense-perception-motor integration, motor learning, biopsychosocial, body mechanics, ergonomics and treatment theories.
8 To have knowledge of evidence-based physiotherapy and rehabilitation practices to protect and improve the health of patients and healthy people in different environmental areas (hospital, rehabilitation center, nursing home, industry, home, school, work, sports, recreation area)
9 To acquire the ability to analyze, synthesize and interpret accumulated information that leads to one or more useful hypotheses, to develop recommendations for solving clinical problems based on research and evidence, and to be able to make a diagnosis of physiotherapy.
10 Respect for deontological characteristics in the gathering of knowledge and having a critical scientific hold in interpreting knowledge.
11 To be able to apply physiotherapy techniques, methods and ability to determine intervention strategies.
12 Be able to develop the attitude of being creative, determined, patient-oriented, having teamwork understanding.
13 To be able to acquire inter-agency relations, communication and common service development skills.
14 Considering the indications, contraindications, risks and precautions to be taken in relation to physiotherapy interventions, gain the ability to independently plan and apply therapy in the direction of cooperation with physicians.
15 Taking responsibility as an individual and team member to solve complex and unforeseen problems encountered in the fields of physiotherapy and rehabilitation.
16 To be able to produce knowledge and compatible for development in direction of lifelong learning and effective interdisciplinary working principle.
17 Developing research methods involving clinical practice, evaluating publications, gaining the ability to practice research results in practice.
18 Having the ability to learn basic principles of evidence-based practices, to identify learning objectives and resources, to access resources efficiently /quickly.
19 Having the ability to communicate with patients or healthy individuals, their families, different social groups and other health professionals.
20 Using information resources in health services, collecting data, reporting, managing the clinical organization.
21 To be able to use information and communication technologies, to communicate effectively both verbally and in writing.
22 To be able to be role model for colleagues and society with knowledge,skills,values and attitudes.
23 To be able to determine the tasks, rights and responsibilities related to the physiotherapy profession, to be able to behave in accordance with professional ethics, principles and standards.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128