ECTS - Marketing Management
Marketing Management (ISLE508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISLE508 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | To provide insights regarding the fundamentals of marketing, principles of marketing and marketing mix |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | DEFINITION OF MARKETING | CHAPTER 1 |
| 2 | FUNDAMENTAL MARKETING CONCEPTS | CHAPTER 2 |
| 3 | MARKETING ENVIRONMENT | CHAPTER 3 |
| 4 | MARKET SEGMENTATION AND TARGET MARKET | CHAPTER 4 |
| 5 | CONSUMER BEHAVIOR | CHAPTER 5 |
| 6 | INDUSTRIAL MARKETING | CHAPTER 6 |
| 7 | MARKET RESEARCH | CHAPTER 7 |
| 8 | SERVICES MARKETING | CHAPTER 8 |
| 9 | INTERNATIONAL MARKETING | CHAPTER 9 |
| 10 | DIRECT MARKETING | CHAPTER 10 |
| 11 | PRODUCT | CHAPTER 11 |
| 12 | PRICE | CHAPTER 12 |
| 13 | PLACE | CHAPTER 13 |
| 14 | PROMOTION | CHAPTER 14 |
Sources
| Course Book | 1. Principles of Marketing, Philip Kotler & Gary Armstrong, |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Integrates the knowledge acquired in their undergraduate field with business administration and uses them in conjunction. | |||||
| 2 | Possesses knowledge of research methods and techniques and is able to apply them. | |||||
| 3 | Produces creative and constructive solutions in cases of uncertainty and complexity in the field of business administration. | |||||
| 4 | Comprehends the fundamental concepts and core functions of business administration at an advanced level. | |||||
| 5 | Plans and manages activities aimed at the professional development of subordinates in projects and professional activities within their field. | |||||
| 6 | Generates innovative and creative ideas and is able to implement them. | |||||
| 7 | Independently carries out a study using their knowledge in the field of business administration and takes responsibility as a team member in collaboration with other professional groups in the field. | |||||
| 8 | Has the ability to access scientific knowledge in business administration, follow current literature, critically evaluate and apply it. | |||||
| 9 | Communicates knowledge related to the field of business administration effectively through oral, written, and visual means. | |||||
| 10 | Demonstrates awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, societal, and universal values. | |||||
| 11 | Works effectively in interdisciplinary and multicultural teams, takes responsibility, performs risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||