The Unseen Side of the Advertising World: Digital Content, TikTok, and the New Reality of Production
24.02.2026
The event titled "The Unseen Side of the Advertising World: Digital Content, TikTok, and the New Reality of Production," hosted by Can Üner, was held on Monday, February 24, 2026, at 1:30 p.m. in the Cengiz Yenerim Conference Hall with high attendance. The event addressed how digitization has transformed production and communication processes in the advertising industry; in particular, it evaluated the new opportunities offered to brands through the content language, algorithm structure, and user habits of platforms such as TikTok. It also emphasized how production processes have been reshaped in line with speed, flexibility, and creative solutions. We would like to thank Can Üner, Producer at A'Picture, for his valuable insights and contributions to our event.
