ECTS - Business and e-Commerce
Business and e-Commerce (ISE261) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Business and e-Commerce | ISE261 | Area Elective | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Technical Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture. |
| Course Lecturer(s) |
|
| Course Objectives | The objective of this course is to provide operational know-how of e-Commmerce operations, applications with online transactions with legal, ethical and social issues, and implementations. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | A context for developing e-Commerce applications; types of e-Commerce applications; identifying and describing e-commerce applications; e-commerce feasibility; e-commerce requirement analysis; high-level, detailed and technical design and construction; e-business models; Internet marketing; online monetary transactions; Internet taxation; legal |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to eCommerce | Chapter 1 (main text) |
| 2 | E-commerce business strategies | Chapter 2 |
| 3 | Building an e-commerce presence | Chapter 4 |
| 4 | Building an e-commerce presence | Chapter 4 |
| 5 | E-commerce security and payment systems | Chapter 5 |
| 6 | E-commerce security and payment systems | Chapter 5 |
| 7 | E-commerce marketing and advertising | Chapter 6 |
| 8 | E-commerce marketing and advertising | Chapter 6 |
| 9 | Midterm | Course Notes |
| 10 | Social, mobile, and local marketing | Chapter 7 |
| 11 | Social, mobile, and local marketing | Chapter 7 |
| 12 | Ethics, law, and e-commerce | Chapter 8 |
| 13 | Online media | Chapter 10 |
| 14 | Online communities | Chapter 11 |
| 15 | Final Examination Period | Review of topics |
| 16 | Final Examination Period | Review of topics |
Sources
| Course Book | 1. Kenneth C. Laudon and Carol Guercio Traver E-commerce 2023-2024: Business. Technology. Society. (18th ed.). Pearson Education Limited, 2022. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 5 |
| Laboratory | 1 | 15 |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 10 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 6 | 100 |
| Percentage of Semester Work | 45 |
|---|---|
| Percentage of Final Work | 55 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Gains adequate knowledge in mathematics, science, and subjects specific to the software engineering discipline; acquires the ability to apply theoretical and practical knowledge of these areas to complex engineering problems. | |||||
| 2 | Gains the ability to identify, define, formulate, and solve complex engineering problems; selects and applies proper analysis and modeling techniques for this purpose. | X | ||||
| 3 | Develops the ability to design a complex system, process, device, or product under realistic constraints and conditions to meet specific requirements; applies modern design methods for this purpose. | X | ||||
| 4 | Demonstrates the ability to select, and utilize modern techniques and tools essential for the analysis and determination of complex problems in software engineering applications; uses information technologies effectively. | X | ||||
| 5 | Develops the ability to design experiments, gather data, analyze, and interpret results for the investigation of complex engineering problems or research topics specific to the software engineering discipline. | X | ||||
| 6 | Demonstrates the ability to work effectively both individually and in disciplinary and interdisciplinary teams in fields related to software engineering. | |||||
| 7 | Demonstrates the ability to communicate effectively in Turkish, both orally and in writing; to write effective reports and understand written reports, to prepare design and production reports, to deliver effective presentations, and to give and receive clear and understandable instructions. | |||||
| 8 | Gains knowledge of at least one foreign language; acquires the ability to write effective reports and understand written reports, prepare design and production reports, deliver effective presentations, and give and receive clear and understandable instructions. | |||||
| 9 | Acquires an awareness of the necessity of lifelong learning; the ability to access information, follow developments in science and technology, and continuously improve oneself. | X | ||||
| 10 | Acts in accordance with ethical principles and possesses knowledge of professional and ethical responsibilities. | X | ||||
| 11 | Knows the standards used in software engineering practices. | |||||
| 12 | Knows about business practices such as project management, risk management and change management. | X | ||||
| 13 | Gains awareness about entrepreneurship and innovation. | |||||
| 14 | Gains knowledge on sustainable development. | |||||
| 15 | Has knowledge about the universal and societal impacts of software engineering practices on health, environment, and safety, as well as the contemporary issues reflected in the field of engineering. | X | ||||
| 16 | Acquires awareness of the legal consequences of engineering solutions. | |||||
| 17 | Applies knowledge and skills in identifying user needs, developing user-focused solutions and improving user experience. | X | ||||
| 18 | Gains the ability to apply engineering approaches in the development of software systems by carrying out analysis, design, implementation, verification, validation, and maintenance processes. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | 19 | 1 | 19 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 154 | ||