Courses

ISL514 - Marketing Management (3 + 0) 10

Strategic planning and marketing process, marketing strategy; target audience identification and development in the marketing mix, macro and micro environment of marketing, marketing segmentation, consumer and industrial markets and different aspects of these markets, consumer behavior, product, price, promotion, distribution.

ISL533 - Contemporary Management (3 + 0) 10

Business establishment strategies, business establishment process from theoretical and practical aspects of contemporary business administration.

ISL557 - Research Methods and Ethics (3 + 0) 10

Starting with science and research, which are the foundations of research, academic writing rules, classification of research are presented. It covers topics such as determining the research topic, writing a research question, literature review, creating conceptual/theoretical bases for research, recognizing research patterns, conducting the research process in line with ethical issues/principles, sampling, measurement process, validity and reliability, data analysis methods, and presenting findings. In addition, students test hypotheses on a ready-made data set using the SPSS package program. In short, this course adopts the basic norms of research, allowing students to prepare a research proposal and experience these norms.

ISL595 - Thesis (0 + 0) 60

A research project in the field of business conducted in accordance with scientific research principles, including a comprehensive literature review, formulation of hypotheses, data analysis, interpretation of the findings, and preparation of the final research report.

ISL596 - Seminar (0 + 0) 10

Topic identification, literature review, hypothesis determination, analysis, interpretation and reporting of results.

ISL555 - Research Methods (3 + 0) 5

Methodological approach to field-specific research, Creating a field-specific research problem/project design: Selection, planning and research techniques.

SY508 - Marketing Management in Health Services (3 + 0) 5

Strategic planning and marketing process, marketing strategy; defining target market, macro and micro environments of marketing, market segmentation, product, price, promotion and distribution concepts and strategies in healthcare products.

HIR505 - PR, Advertising and New Media (3 + 0) 5

Debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

ECON501 - Economic Theory (3 + 0) 5

Supply and demand, consumer producer surplus, market response, elasticity, taxes, decision making, rational consumer, production decision, market structure.

FNCE505 - Securities and Portfolio Management (3 + 0) 5

Trade-off between risk and return, optimal portfolio selection, portfolio management, asset pricing models, derivative instruments, construction and management of optimal portfolios.

FNCE507 - International Finance (3 + 0) 5

Investment, financing and risk management, international investment and financing techniques, management of exchange rate risk and interest rate risk and the instruments.

FNCE510 - Investment Project Analysis (3 + 0) 5

Conceptual basics of investment projects, main analysis in project development, project evaluation, risk analysis in project evaluation, other profitability and economic analysis.

FNCE512 - Tax Law for Businesses (3 + 0) 5

General rules of tax law, taxation process, tax evasion and penal provisions, income tax, corporate tax, value added tax.

FNCE513 - Risk Management (3 + 0) 5

Financial risk and the sources of risk, calculation and management of portfolio risk, exchange rate, interest rate and credit risk, traditional risk management methods, risk management instruments.

FNCE514 - Accounting Theories and Standards (3 + 0) 5

The appropriate accounting system, book keeping systems, the contents and the format of the financial statements, the valuation problems, comparison of various accounting standards.

FNCE515 - Managerial Accounting (3 + 0) 5

Collection, analysis and interpretation of financial information, planning and controlling functions, cost-volume-profit analysis, incremental analysis and budgeting.

FNCE516 - New Financial Instruments and Accounting Applications (3 + 0) 5

Accounting of derivative instruments suchs as swaps, options, futures and forwards in light of the the legislative regulation that should be followed during the accounting process.

FNCE517 - Financial Markets (3 + 0) 5

Financial markets, institutions, bond markets, exchange markets, money markets and derivative markets.

FNCE518 - Financial Econometrics (3 + 0) 5

The use of statistical techniques and econometric theory in the solution of financial problems, building financial models, estimation of volatility, capital asset pricing, portfolio allocation, risk adjusted returns.

ISL503 - Accounting (3 + 0) 5

General accounting, recording of the accounts within basic terms of accounting and unified accounting system by analysing the balance sheet and the income statement of a firm and preparing basic financial statements that measure the financial position of a firm.

ISL505 - Quantitative Methods (3 + 0) 5

Operational research, structure and solution of decision problems, linear programming, mathematical structure of linear programming, solution techniques of linear programming, graphical method, Simplex method, transportation problems, mathematical structure of transportation problems, solution of transportation problems, MODI test.

ISL506 - Organization Theory (3 + 0) 5

Fundamental concepts of organization structure and design, the evolution of organization theory, organizational effectiveness and organizational structure and environment.

ISL508 - Psychology and Business Ethics (3 + 0) 5

Business ethics, alternative theoretical approaches, ethical dilemmas, attitudes and behaviors, psychology.

ISL509 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISL511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

ISLE502 - Financial Management (3 + 0) 5

Methods for optimal decisions on the main issues of finance namely, investments, capital structure and working capital management, firm value maximization.

ISLE503 - Theory of Economics (3 + 0) 5

Supply and demand, consumer producer surplus, market response, elasticity, taxes, decision making, rational consumer, production decision, market structure.

ISLE504 - Operations Management (3 + 0) 5

ISLE505 - Organization Theory (3 + 0) 5

Fundamental concepts of organization structure and design, the evolution of organization theory, organizational effectiveness and organizational structure and environment.

ISLE506 - Financial Statement Analysis (3 + 0) 5

Introduction of financial statement, analysis types, analysis techniques, horizontal analysis, vertical analysis, trend analysis and ratio analysis.

ISLE507 - Accounting (3 + 0) 5

ISLE511 - Human Resources Management (3 + 0) 5

KAM533 - Bureaucracy and Organizational Behaviour (3 + 0) 5

The birth and evolution of bureaucracy; legal-rational, rational-productive and patriarchal bureaucracies; organizational behavior.

KAM534 - Strategic Management and Visioning (3 + 0) 5

The means and mechanisms of ensuring more effecitve administrative organizations.

LOJ512 - Project Design and Management (3 + 0) 5

Introduction to project management, project organization, leadership and project teams, project activities, project scope and supplier relations, scheduling, project monitoring, project reports, forms and plans, project risk management, project management software, project presentation.

OZH532 - Trademark Law (3 + 0) 5

Definition of trademarks, types of trademarks, the registration process of trademark, legal transactions in relation with trademarks, law number of 556 pertaining to the protection of trademarks.

TUR510 - Tourism Economy (3 + 0) 5

Tourism economy and term of strategy, science of tourism and economy, economic importance of tourism, tourism supply and demand, tourism market, economic impacts of tourism.

TUR514 - Travel Management (3 + 0) 5

Enterprises in travel business, their foundation, juristicial and organizational structure.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.

FNCE511 - The Law of Finance (3 + 0) 5

The effects of legislative regulations on financial institutions and on the operations of those financial institutions, banking finance, banking act, debt contracts, share issues, individual finance, corporate finance, mergers and acquisitions.

HIR504 - Social Responsibility Campaigns (3 + 0) 5

Social responsibility, public interest, truth and objectivity.

SY509 - Health Tourism (3 + 0) 5

The economic importance of health tourism, types of health tourism, health tourism in Turkey, marketing of health tourism, health tourism policies and governmental incentives.

ISL519 - Digital Finance (3 + 0) 5

Digital Finance, digital literacy, the functioning of Bitcoin and crypto money, its importance, its effects on financial and economic structure, legal regulations, blockchain technology.

ISL479 - Management Information Systems (3 + 0) 5

Information systems in today's global businesses, information systems organizations and strategy, corporate practices, e-commerce: digital markets, digital products, decision making, information systems building, managing projects, managing global systems.

ISL480 - Third Sector-Cooperative Enterprises (3 + 0) 5

Definition of 3rd sector cooperative enterprises, their relationship with other branches of science, the classification of cooperatives, their difference from other enterprises, the reasons for establishing cooperatives and establishment studies, contemporary cooperative enterprises, the place and importance of cooperatives in the economic system, management, planning, financing, audit.

ISL510 - Supply Chain Analysis for Managers (3 + 0) 5

Supply chain management purposes and processes; supply chain design, evaluation and measurement models; and trends in strategic operations, procurement, and logistics within the supply chain

ISL521 - Responsible Leadership and Sustainability (3 + 0) 5

What is sustainability; sustainability and related polices; climate and global change; environmental and resource economics; sustainable business practices; sustainability: ethics, culture, and history; sustainable development; sustainability indicators. definition and characteristics of management style, leader-manager comparison, traditional and contemporary applications of leadership models and theories, the role of managers in the decisionmaking process

ISL522 - Digital Marketing (3 + 0) 5

The content of this course includes digital marketing strategy, search engine optimization, social media marketing and mobile marketing

ISL512 - Competitive Advantage and Strategies (3 + 0) 5

During this course, you'll learn how to evaluate your strategy, identify internal and external sources of competitive advantage, and identify dynamic opportunities.

ISL517 - Financial Markets and Institutions (3 + 0) 5

An Overview of the Financial System, What Do Interest Rates Mean? ? Why Does the Interest Rate Change? ? How Does Risk and Maturity Structure Affect the Interest Rate?, Are Financial Markets Efficient? -Structure of Central Banks, Monetary Policy Instruments, Objectives, Strategies and Tactics, Money Market ? Bond Market, Stock Market ? Mortgage Market, Foreign Exchange Market ? International Financial Markets.

ISL520 - Leadership and Managerial Skills (3 + 0) 5

The content of the course consists of the definition and characteristics of the concept of leadership, leader-manager comparison, historical and contemporary applications of leadership models and theories, and the role of leadership in the decision-making process. In addition, leadership power and influencing, team leadership, strategic leadership, transformational and change leadership, leadership and corporate culture, and the relationship between mobbing and leadership in the workplace are

ISL523 - Analysis of Global Markets and Entry Strategies (3 + 0) 5

Internationalization theories will learn the processes to be considered when entering different country markets. Will have information about which strategies businesses can enter international markets.

ISL524 - Strategic Human Resources Management (3 + 0) 5

Within the scope of this course; Theoretical developments in the field of Human Resource Management will be handled with a strategic perspective and appropriate people will be employed in line with the identification, analysis and business strategies of Human Resource Management functions. The processes related to the development of resources strategies will be examined.

ISL525 - Financial Reporting and Analysis (3 + 0) 5

This course is an introduction level to Financial Statement Analysis in general some of the topics covered include: ? Financial Statements Concepts ? Introduction to Financial Statement Analysis ? Ratio analysis ? Horizontal and vertical analysis

ISL527 - Managerial Accounting (3 + 0) 5

Collection, analysis, interpretation and reporting of financial information, cost, volume, profit analysis, current cost analysis, preparation of budgets.

ISL529 - Business Simulation (3 + 0) 5

Designing a product, positioning, target market selection, capacity plans, process design, production planning, financing methods, financial table analysis, balanced scorecard.

ISL532 - Data Sources and Analysis for Managers (3 + 0) 5

Within this course, topics such as data sources, data collection and storage, and data analysis tools and techniques will be covered. The course will also address the development of skills necessary for managers to understand, interpret, and make decisions based on data.

HIR514 - Communication Strategies in Organizations (3 + 0) 10

The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization

LOJ551 - Supply Chain Management and Logistics (3 + 0) 10

The supply chain concept; purchasing, material flow management, production, product, marketing, sales, distribution, customer relationship management, service management, demand management, order fulfillment, supplier relationship management, IT, product development, reverse operations.

FNCE521 - Financial Management (3 + 0) 10

In this course, the basic concepts of financial management; financial statements, cash flows, financial analysis, time value of money, valuation of financial assets, risk and return, cost of capital, capital budgeting, leverage and working capital management are covered. In addition, current developments in the field of financial management are evaluated within the scope of student presentations.

FNCE520 - Financial Analysis (3 + 0) 10

Analysis interpretation of financial statements, comparative analysis, vertical analysis, trend analysis and ratio analysis techniques.