ECTS - Introduction to Text Writing
Introduction to Text Writing (PR323) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Introduction to Text Writing | PR323 | 0 | 0 | 3 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | This course is about writing -- first and foremost, how to write well in a professional environment. Secondly, it’s about how learning how to write in the major forms of writing for various mass media. Writing is central to all media industries. Writing is the mark of a well educated person. Writing is a powerful activity. The ability to control and articulate ideas and information gives you power over what other people know and think about. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | What Is Good Writing?Getting Ready to Write. Techniques for Good Writing. Writing for the Mass Media. Becoming a Professional. Text and images. | James Glen Stovall (2014). Chapter I |
| 3 | Basic Tools of Writing. Grammar. Punctuation. Spelling. Computer Aids. Words, Words, Words. Writing with Clarity. | Stovall (2014). Chapter 2 |
| 4 | Case Study | Stovall (2014). Chapter 2 |
| 5 | Style and Stylebook. Accuracy.Clarity.Brevity.Journalistic Conventions.Journalistic Style.Stylebooks.The Associated Press Stylebook | . Stovall (2014). Chapter 3 |
| 6 | case study | Stovall (2014). Chapter 3 |
| 7 | Writing in the Media Environment. News culture. News Values. Gathering the News: Five Ws and One H. Personal Sources. Interviewing. Observation. Stored Sources of Information. The Importance of Accuracy. Deadlines. Ethical Considerations. Writing by Example. | Stovall (2014). Chapter 4 |
| 8 | Characteristics of News Stories. The Inverted Pyramid. The Lead Paragraph. Developing the Story. Using Quotations. Other Story Structures. Editing and Rewriting. Feature Styles. Parts of a Feature Story. Thinking Graphically. Information for Graphics. Forms of Graphic Presentation. Challenge of Writing. | Stovall (2014). Chapter 5 |
| 9 | Writing for the Web. The Audience. Creating Content. Concision. Thinking Laterally. E-mail. Wanted for the Web: Writers and Editors. Stovall (2014). Chapter 6 | Stovall (2014). Chapter 6 |
| 10 | Writing for Broadcast. Selection of News. Characteristics of Writing. Story Structure. Broadcast Writing Style. | Stovall (2014). Chapter 7 |
| 11 | Writing Advertising Copy. A Love-Hate Relationship. The Field of Advertising. Beginning the Process: Needs and Appeals. The Audience. The Product. The Advertising Situation. Copy Platforms. Writing the Ad. Elements of a Print Ad. Writing Advertising for Broadcast. | Stovall (2014). Chapter |
| 12 | Writing for Public Relations. The Work of the PR Practitioner. Characteristics of the PR Practitioner. Writing News Releases. Letters. Company Publications. Oral Presentations. | Stovall (2014). Chapter 9 |
| 13 | Writers and the Law. The First Amendment. Defamation. Affirmative Defenses. Privacy. Copyright. Trademark. Advertising. Broadcast Regulation. | Stovall (2014). Chapter 10 |
| 14 | Presentations | |
| 15 | Presentations | |
| 16 | Presentations |
Sources
| Course Book | 1. James G. Stovall (2014).Writing for the Mass Media (9th Edition), Pearson |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | 10 | 20 |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 30 |
| Presentation | 1 | 40 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 14 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | X | ||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | X | ||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | X | ||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | X | ||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | X | ||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 1 | 16 | 16 |
| Laboratory | |||
| Application | 16 | 2 | 32 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 5 | 2 | 10 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 112 | ||