ECTS - International Marketing and Strategies
International Marketing and Strategies (LOJ501) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| International Marketing and Strategies | LOJ501 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course; |
| Course Content | The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|
Sources
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 0 | 0 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Can compare basic microeconomic theories and approaches and evaluate them with a critical perspective" | |||||
| 2 | Can compare basic macroeconomic theories and approaches and evaluate them with a critical perspective | |||||
| 3 | Applies mathematical modeling | |||||
| 4 | Analyzes economic phenomena using statistical and econometric methods | |||||
| 5 | Can analyze and interpret basic economic indicators | |||||
| 6 | Can access theoretical knowledge by conducting literature review and formulate an empirically verifiable hypothesis | |||||
| 7 | Can design a research project and conduct the research within the specified time frame | |||||
| 8 | Can develop new approaches for solving complex problems in the field of applied economics | |||||
| 9 | Develops and can recommend appropriate policies based on academic research results | |||||
| 10 | Can evaluate by combining economic knowledge with information obtained from other disciplines to solve problems | |||||
| 11 | Can use information technology effectively | |||||
| 12 | Acquires the ability to conduct independent research and learn | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||