ECTS - Ethics in PR and Advertising
Ethics in PR and Advertising (PR342) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Ethics in PR and Advertising | PR342 | Elective Courses | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | This course is designed to teach students control of communication from censorship to auto-control, regulations in mass communication, basic human rights such as freedom of thought and expression and issues such as libel, copyright, obscenity, false advertising, corporate speech, and deregulation in broadcasting. |
| Course Learning Outcomes |
The students who succeeded in this course; |
| Course Content | The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to course and main concepts | |
| 2 | Introduction to ethichs and morality | |
| 3 | The Ethics of Communicating With and About Difference in a Changing Society | Ethics in Public Relations, Sage Pub.,2006, Chapter 3 |
| 4 | Negotiating Relationships With Activist Publics | Ethics in Public Relations, Sage Pub.,2006, Chapter 4 |
| 5 | Responsible Advocacy for Nonprofit Organizations | Ethics in Public Relations, Sage Pub.,2006, Chapter 5 |
| 6 | Truth and Transparency | Ethics in Public Relations, Sage Pub.,2006, Chapter 6 |
| 7 | Midterm | |
| 8 | Responsible Online Communication | Ethics in Public Relations, Sage Pub.,2006, Chapter 7 |
| 9 | Responsible Advocacy Through Strategic Risk Communication | Ethics in Public Relations, Sage Pub.,2006, Chapter 8 |
| 10 | The Ethics of Public Diplomacy | Ethics in Public Relations, Sage Pub.,2006, Chapter 9 |
| 11 | Advocacy Across Borders | Ethics in Public Relations, Sage Pub.,2006, Chapter 10 |
| 12 | General evaluation | |
| 13 | Introduction to course | |
| 14 | Final exam |
Sources
| Other Sources | 1. Özlem, D. (2007). Etik, Ahlak Felsefesi, Say Yayınları, İstanbul. |
|---|---|
| 2. Uzun, R. (2009). İletişim Etiği, Sorunlar ve Sorumluluklar, Dipnot Yayınları, Ankara | |
| 3. Seib, P. and Fitzpatrick, K. (1995), Public Relations Ethics, Brace College Publishers, USA. | |
| 4. Parsons, P. J. (2007), Ethics in Public Relations, Chartered Institute of Public Relations, London | |
| 5. Ural, T. 2003. İşletme ve Pazarlama Etiği, Detay Yayınları, Ankara. | |
| 6. Snyder, W. (2017). Ethics in Advertising: Making the case for doing the right thing, New York: Routledge | |
| 7. Murphy, P. E., Lackzniak, G.R. & Harris, Fiona. (2017). Ethics in Marketing: International cases and perspectives. New York: Routledge. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising. | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||