Principles of Marketing (ISL241) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Principles of Marketing ISL241 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Dilaver TENGİLİMOĞLU
Course Assistants
Course Objectives As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field.
Course Learning Outcomes The students who succeeded in this course;
  • To identify and explain the fundamental concepts of marketing
  • To obtain a general view marketing strategy
  • To analyze the subjects related to the macro and micro environment of marketing
  • To analyze the marketing mix
Course Content Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Marketing concept and new trends Course book, pp. 1-22
2 Market environment and strategic planning Course book, pp. 23-52
3 consumer market and consumer behavior Course book, pp. 69-86
4 Industrial market and international market Course book, pp. 87-104
5 Market segmentation and target market Course book, pp. 105-116
6 Positioning Course book, pp. 116-124
7 Midterm
8 Product classification and product development process Course book, pp. 125-138
9 Product life cycle and strategies at different stages Course book, pp. 139-153
10 Price and pricing methods Course book, pp. 153-164
11 Pricing strategies Course book, pp. 164-175
12 Promotion and promotion strategies Course book, pp. 176-186
13 Integrated marketing communication Course book, pp. 186-194
14 General review
15 Student presentations
16 Final exam

Sources

Course Book 1. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 They acquire the skills to understand, explain, and use the basic concepts and methods of economics.
2 Acquires macro-economic analysis skills.
3 Acquire microeconomic analysis skills.
4 Understands the formulation and implementation of economic policies at local, national, regional and/or global levels.
5 Learn different approaches to the economy and economic issues.
6 Learn qualitative and quantitative research techniques in economic analysis.
7 Improving the ability to use modern software, hardware and/or other technological tools.
8 Develops intra-disciplinary and inter-disciplinary team work skills. X
9 Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning. X
10 Develops a sense of work ethics and social responsibility.
11 Develops communication skills.
12 Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127