ECTS - Marketing Management
Marketing Management (ISL242) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL242 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | This course includes the concepts to be considered prior to and through decision making process of marketing. Main objective is to help students gain analytical thinking ability in this field. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Definition and explanation of basic concepts, consumer products, product mix, new product development, product lifecycle, distribution channels, promotion, advertising, sales management, pricing, elasticity. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to the Course; Marketing Mix Elements | |
| 2 | Product and Product Policies I | |
| 3 | Product and Product Policies II | |
| 4 | Pricing and Pricing Strategies | |
| 5 | Distribution and Distribution Policies | |
| 6 | Promotion and the Elements of the Promotion Mix I | |
| 7 | Promotion and the Elements of the Promotion Mix II | |
| 8 | Midterm Exam | |
| 9 | People – Additional Marketing Mix Elements in Services Marketing | |
| 10 | Physical Evidence – Additional Marketing Mix Elements in Services Marketing | |
| 11 | Process Management – Additional Marketing Mix Elements in Services Marketing (People, Physical Evidence, and Process Management) | |
| 12 | Modern Marketing Approaches (Relationship Marketing and Customer Relationship Management) | |
| 13 | Term Paper Presentations | |
| 14 | Term Paper Presentations | |
| 15 | Term Paper Presentations | |
| 16 | Final exam |
Sources
| Course Book | 1. Kormaz Sezer vd., Pazarlama İlkeleri. Kuram ve kavramlar, siyasal Kitabevi, Ankara 2020. |
|---|---|
| 2. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | They acquire the skills to understand, explain, and use the basic concepts and methods of economics. | |||||
| 2 | Acquires macro-economic analysis skills. | |||||
| 3 | Acquire microeconomic analysis skills. | |||||
| 4 | Understands the formulation and implementation of economic policies at local, national, regional and/or global levels. | |||||
| 5 | Learn different approaches to the economy and economic issues. | |||||
| 6 | Learn qualitative and quantitative research techniques in economic analysis. | |||||
| 7 | Improving the ability to use modern software, hardware and/or other technological tools. | |||||
| 8 | Develops intra-disciplinary and inter-disciplinary team work skills. | X | ||||
| 9 | Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning. | X | ||||
| 10 | Develops a sense of work ethics and social responsibility. | |||||
| 11 | Develops communication skills. | |||||
| 12 | Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 15 | 15 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 127 | ||