ECTS - Consumer Behaviour
Consumer Behaviour (ISL449) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Consumer Behaviour | ISL449 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | Upon successful completion of the course, the student will be able to know what behaviors the consumers are examined, and will be able to identify the personal and situational factors that can determine the behaviours. Also, environmental factors affecting these behaviors can be identified and the marketing activities that can be use to change the behavior to desired state can be pinpointed. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Consumer actions, experiences, feelings, and judgement processes; consumer buying behavior and the theories concerning the factors affecting the consumer behavior process such as perception, motivation, demographics, culture, etc. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition of Consumer | |
| 2 | Models of Consumer Behavior | |
| 3 | Perception | |
| 4 | Learning and Memory | Related pages of the text book |
| 5 | Motivation and Involvement | Related pages of the text book |
| 6 | Personality, Self concept and Emotions | Related pages of the text book |
| 7 | Attitudes and Lifestyle | Related pages of the text book |
| 8 | Midterm | |
| 9 | Demographics | Related pages of the text book |
| 10 | Culture and subculture | Related pages of the text book |
| 11 | Reference Groups and Family | Related pages of the text book |
| 12 | Decision Making Process | Related pages of the text book |
| 13 | Decision Making Process | Related pages of the text book |
Sources
| Other Sources | 1. Öğretim Üyesinin ders notları ve makaleler |
|---|---|
| Course Book | 2. Koç, E. Tüketici Davranışı ve Pazarlama Stratejileri, Seçkin |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 3 | 15 |
| Homework Assignments | 2 | 20 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 8 | 100 |
| Percentage of Semester Work | 70 |
|---|---|
| Percentage of Final Work | 30 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | They acquire the skills to understand, explain, and use the basic concepts and methods of economics. | |||||
| 2 | Acquires macro-economic analysis skills. | |||||
| 3 | Acquire microeconomic analysis skills. | |||||
| 4 | Understands the formulation and implementation of economic policies at local, national, regional and/or global levels. | |||||
| 5 | Learn different approaches to the economy and economic issues. | |||||
| 6 | Learn qualitative and quantitative research techniques in economic analysis. | |||||
| 7 | Improving the ability to use modern software, hardware and/or other technological tools. | |||||
| 8 | Develops intra-disciplinary and inter-disciplinary team work skills. | X | ||||
| 9 | Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning. | X | ||||
| 10 | Develops a sense of work ethics and social responsibility. | |||||
| 11 | Develops communication skills. | |||||
| 12 | Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 1 | 16 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 2 | 4 | 8 |
| Quizzes/Studio Critics | 3 | 3 | 9 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 40 | 40 |
| Prepration of Final Exams/Final Jury | 1 | 50 | 50 |
| Total Workload | 123 | ||