ECTS - Brand Management
Brand Management (ISL428) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
---|---|---|---|---|---|---|---|
Brand Management | ISL428 | Area Elective | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
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N/A |
Course Language | Turkish |
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Course Type | Elective Courses |
Course Level | Bachelor’s Degree (First Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Discussion, Observation Case Study. |
Course Lecturer(s) |
|
Course Objectives | Teach basic concepts of brand and brand management, strategies for increasing brand equity |
Course Learning Outcomes |
The students who succeeded in this course;
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Course Content | Definition of a brand, brand name, brand attributes, brand positioning, image building, the difference between brand image and brand identity, sources of brand identity, methods to build brand awareness, brand loyalty, brand association, the relationship between brand equity and customer equity. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
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1 | Introduction | |
2 | Product and product decisions | |
3 | Brand concept, benefits, functions | |
4 | Visual and audio elements of the brand | |
5 | Brand personality, brand identity and brand image | |
6 | Customer-based brand value measurement-1 | |
7 | Customer-based brand value measurement-2 | |
8 | Special brands | |
9 | Midterm | |
10 | Article analysis-1 | |
11 | Article analysis-2 | |
12 | Article analysis-3 | |
13 | Presentations | |
14 | Presentations | |
15 | Presentations | |
16 | Final exam |
Sources
Course Book | 1. Ahmet Hamdi İslamoğlu, Duygu Fırat (2011). Stratejik Marka Yönetimi 2. Baskı, Beta Yayınları: İstanbul |
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2. Mehmet Baş, (2015) Marka Yönetimi, Detay Yayıncılık |
Evaluation System
Requirements | Number | Percentage of Grade |
---|---|---|
Attendance/Participation | - | - |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | 1 | 15 |
Presentation | 1 | 35 |
Project | - | - |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 20 |
Final Exam/Final Jury | 1 | 30 |
Toplam | 4 | 100 |
Percentage of Semester Work | 70 |
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Percentage of Final Work | 30 |
Total | 100 |
Course Category
Core Courses | X |
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Major Area Courses | |
Supportive Courses | |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | They acquire the skills to understand, explain, and use the basic concepts and methods of economics. | |||||
2 | Acquires macro-economic analysis skills. | |||||
3 | Acquire microeconomic analysis skills. | |||||
4 | Understands the formulation and implementation of economic policies at local, national, regional and/or global levels. | |||||
5 | Learn different approaches to the economy and economic issues. | X | ||||
6 | Learn qualitative and quantitative research techniques in economic analysis. | |||||
7 | Improving the ability to use modern software, hardware and/or other technological tools. | |||||
8 | Develops intra-disciplinary and inter-disciplinary team work skills. | |||||
9 | Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning. | X | ||||
10 | Develops a sense of work ethics and social responsibility. | |||||
11 | Develops communication skills. | |||||
12 | Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations | X |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
---|---|---|---|
Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | |||
Presentation/Seminar Prepration | 1 | 10 | 10 |
Project | |||
Report | |||
Homework Assignments | 1 | 20 | 20 |
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
Total Workload | 128 |