E-Business (ISL407) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
E-Business ISL407 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life.
Course Learning Outcomes The students who succeeded in this course;
  • Gain an understanding of the theories and concepts underlying e-commerce.
  • Apply e-commerce theory and concepts to real-world e-marketing practices.
  • Improve their familiarity with current challenges and issues in e-commerce.
  • Develop the ability to critically analyze and assess e-commerce strategies and solutions.
Course Content Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course Introduction; Changing face of E-Commerce Read introductory materials on the evolution of e-commerce and its impact on business.
2 Overview Of E-Commerce Study an article on types of e-commerce and fundamental terminology.
3 E-Commerce Market Mechanisms Review articles on e-commerce market structures and mechanisms.
4 Retailing in E-Commerce: Products and Services Research online retailing and the marketing of products/services.
5 Consumer Behavior, Customer Service, and Advertising Read about consumer behavior and digital advertising.
6 Company-Centric B2B and Collaborative Commerce Gain knowledge about B2B e-commerce models and collaborative commerce.
7 Public B2B Exchanges Conduct case studies on public B2B platforms.
8 Midterm Review all covered topics in preparation for the midterm exam.
9 Intrabusiness, EGovernment, C2C, ELearning Study intrabusiness e-commerce, e-government, and e-learning.
10 Mobile Commerce Research the rise of mobile commerce and its impact on business.
11 Law, Ethics, and Cyber Crime Learn about legal and ethical challenges in e-commerce.
12 Payments and Order Fulfillment Work on online payment systems and order fulfillment processes.
13 E-Strategy, Internet Communities, and Global EC Research e-strategy development and global e-commerce.
14 Building E-Commerce Application and Infrastructure, Presentations Learn the basics of building e-commerce infrastructure and prepare project presentations.
15 Project Presentations Complete and practice project presentations.
16 Final Exam Review all course topics and prepare for the final exam.

Sources

Course Book 1. Erkayhan, M. (2021). E-Başla: E-Ticaret ve E-ihracat Başlangıç Rehberi, ISBN: 9786057018328
Other Sources 2. Yamamoto, G. T. (2020). E-Ticaret: Kavramlar, Gelişim ve Uygulamalar. ISBN: 978-6054613-64-9.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 They acquire the skills to understand, explain, and use the basic concepts and methods of economics.
2 Acquires macro-economic analysis skills.
3 Acquire microeconomic analysis skills.
4 Understands the formulation and implementation of economic policies at local, national, regional and/or global levels.
5 Learn different approaches to the economy and economic issues.
6 Learn qualitative and quantitative research techniques in economic analysis.
7 Improving the ability to use modern software, hardware and/or other technological tools.
8 Develops intra-disciplinary and inter-disciplinary team work skills.
9 Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning.
10 Develops a sense of work ethics and social responsibility.
11 Develops communication skills.
12 Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project 1 14 14
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 25 25
Total Workload 125