ECTS - Marketing Management
Marketing Management (MBAE508) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | MBAE508 | 1. Semester | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Distance |
| Learning and Teaching Strategies | Lecture, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, Marketing Strategy - Defining Targeting Audience and Target growth in marketing mix, macro and micro environments of marketing, Market Segmentation, Consumer and Industrial Markets and different aspects of those markets, Consumer Behavior, Product, Price, Promotion and Distribution |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition of Marketing | Chapter1 |
| 2 | FUNDAMENTAL MARKETING CONCEPTS | CHAPTER 2 |
| 3 | Marketing Environment | Chapter 3 |
| 4 | MARKET SEGMENTATION AND TARGET MARKET | Chapter 4 |
| 5 | CONSUMER BEHAVIOR | Chapter 5 |
| 6 | Business Markets and Industrial Buying | Chapter 6 |
| 7 | MARKET RESEARCH | Chapter 7 |
| 8 | Midterm Exam | |
| 9 | SERVICES MARKETING | Chapter 8 |
| 10 | International Marketing | Chapter 9 |
| 11 | Direct Marketing | Chapter 10 |
| 12 | Product Decisions | Chapter 11 |
| 13 | Pricing Decisions | Chapter 12 |
| 14 | Distribution Strategies | Chapter 13 |
| 15 | Promotion Decisions | Chapter 15 |
| 16 | Fİnal Exam |
Sources
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 65 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 48 | ||