Business and e-Commerce (ISE261) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Business and e-Commerce ISE261 Area Elective 3 0 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Natural & Applied Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Sacip Toker
Course Assistants
Course Objectives The objective of this course is to provide operational know-how of e-Commmerce operations, applications with online transactions with legal, ethical and social issues, and implementations.
Course Learning Outcomes The students who succeeded in this course;
  • Describe contemporary e-Commerce environment
  • Review concepts and terminology together with processes and management decisions involved
  • Apply techniques of using of JavaScript, JScript, DHTML, CSS, ASP, XML documents to external resources
  • Demonstrate an understanding of transforming and presentation languages
  • Assess major e-Commerce opportunities, limitations, issues and risks
Course Content A context for developing e-Commerce applications; types of e-Commerce applications; identifying and describing e-commerce applications; e-commerce feasibility; e-commerce requirement analysis; high-level, detailed and technical design and construction; e-business models; Internet marketing; online monetary transactions; Internet taxation; legal

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to eCommerce Chapter 1 (main text)
2 E-commerce business strategies Chapter 2
3 Building an e-commerce presence Chapter 4
4 Building an e-commerce presence Chapter 4
5 E-commerce security and payment systems Chapter 5
6 E-commerce security and payment systems Chapter 5
7 E-commerce marketing and advertising Chapter 6
8 E-commerce marketing and advertising Chapter 6
9 Midterm Course Notes
10 Social, mobile, and local marketing Chapter 7
11 Social, mobile, and local marketing Chapter 7
12 Ethics, law, and e-commerce Chapter 8
13 Online media Chapter 10
14 Online communities Chapter 11
15 Final Examination Period Review of topics
16 Final Examination Period Review of topics

Sources

Course Book 1. Kenneth C. Laudon and Carol Guercio Traver E-commerce 2023-2024: Business. Technology. Society. (18th ed.). Pearson Education Limited, 2022.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 5
Laboratory 1 15
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 10
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 6 100
Percentage of Semester Work 45
Percentage of Final Work 55
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 An ability to apply advanced knowledge of computing and/or informatics to solve software engineering problems.
2 Develop solutions using different technologies, software architectures and life-cycle approaches.
3 An ability to design, implement and evaluate a software system, component, process or program by using modern techniques and engineering tools required for software engineering practices.
4 An ability to gather/acquire, analyze, interpret data and make decisions to understand software requirements.
5 Skills of effective oral and written communication and critical thinking about a wide range of issues arising in the context of working constructively on software projects.
6 An ability to access information in order to follow recent developments in science and technology and to perform scientific research or implement a project in the software engineering domain.
7 An understanding of professional, legal, ethical and social issues and responsibilities related to Software Engineering.
8 Skills in project and risk management, awareness about importance of entrepreneurship, innovation and long-term development, and recognition of international standards of excellence for software engineering practices standards and methodologies.
9 An understanding about the impact of Software Engineering solutions in a global, environmental, societal and legal context while making decisions.
10 Promote the development, adoption and sustained use of standards of excellence for software engineering practices.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 16 2 32
Presentation/Seminar Prepration
Project 1 20 20
Report
Homework Assignments 19 1 19
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 154