ECTS - International Marketing and Strategies

Atılım University - ECTS INFORMATION GUIDE

International Marketing and Strategies (LOJ501) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing and Strategies LOJ501 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Hande Emin Benli
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
  • Explain the scope, key concepts, and challenges of international marketing
  • Analyze the dynamics of the international marketing environment
  • Evaluate the effects of cultural, historical, and geographical factors on consumer behavior
  • Analyze cultural differences in international markets and interpret their impact on marketing decisions
  • Compare business practices and traditions across countries
  • Analyze the political and legal environment of international marketing
  • Evaluate international market research processes and methods
  • Analyze emerging markets and consumer behavior patterns
  • Evaluate the impact of multinational market structures and regional integrations on marketing activities
  • Develop and analyze international marketing strategies
  • Compare international market entry strategies and determine appropriate strategies
  • Analyze international branding strategies
  • Evaluate export, distribution, and logistics processes in international marketing
  • Analyze ethical and social responsibility issues in international marketing
Course Content The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Scope and Challenges of International Marketing Part 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 3-28
2 International Marketing Dynamics Part 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 29-56
3 History and Geography: Foundations of Cultural Understanding Part 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 57-76
4 Cultural Dynamics in International Marketing Part 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 77-100
5 Traditions and Practices of the Business World Part 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 101-120
6 International Political and Legal Environment Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148
7 International Market Research Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148
8 Midterm Exam
9 Emerging Markets and Market Behavior Part 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 177-202
10 Multinational Market Regions and Market Groups Part 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 203-240
11 International Market Strategies Part 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 240-262
12 International Market Entry Strategies Part 11, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 263-284
13 International Branding Strategies Part 12, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 285-310
14 Export, Management and Logistics in International Marketing Part 13, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 310-328
15 Ethics and Responsibility in International Marketing Part 14, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 329-350
16 Final Exam

Sources

Course Book 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 60
Toplam 2 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 6 84
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 60 60
Total Workload 222