ECTS - PR, Advertising and New Media

PR, Advertising and New Media (HIR505) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
PR, Advertising and New Media HIR505 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives This course critically examines key theoretical approaches to understanding and analyzing the role of digital and interactive media in contemporary society and culture. The course also introduces an historical perspective that situates new media and theory within broader understandings of technology and its relationship to culture and social change
Course Learning Outcomes The students who succeeded in this course;
  • Critically assess and synthesize media theories, analytical approaches, and practices
  • Connect disparate theories and understand their development and contribution to the field of media studies
  • Critique and contribute to debates about digital media ownership, economics, intellectual property, regulation, privacy, identity, sociality, infrastructure, and equity
Course Content Debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Third-Wave Vision: Technology as Social Transformer
2 Transformative Discourse in 1990's
3 An Archaeology of Information Sector
4 Information Sector Studies
5 Information Society Theories
6 Cultur and Information: Lyotard and Baudrillard
7 Cultur and Information: Jameson and Habermas
8 Realistic Theories:Social Shaping Approaches
9 Long-Wave Approach
10 The Socio-Technical Paradigm Concept
11 Informational Capitalism Aproaches
12 New Modes of Work, Consumption and the State Regimes
13 New Media Innovations and Mature Media
14 Alternative Prospects and Possibillities
15 Students Presentations
16 Students Presentations


Course Book 1. Paschal Preston, Reshaping Communication, Sage, London, 2001.
2. Haluk Geray, İletişim ve Teknoloji, Ütopya, Ankara, 2003.
3. Marshall McLuhan, Global Köy, Scala,İstanbul, 2001.
4. Alvin Toffler, Yeni Güçler Yeni Şoklar, Altın Kitap, İstanbul, 1992.
5. Rudolf Bahro, Kızıldan Yeşile, Metis, İstanbul, 1990.
6. Jean-François Lyotard, Postmodern Durum, Bilgesu, İstanbul, 2013.
7. Jean Bodrillard, Tüketim Toplumu, Ayrıntı, İstanbul, 2002.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 10
Presentation 1 50
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 10
Final Exam/Final Jury - -
Toplam 4 70
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1. To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To have knowledge about research methods and techniques and to be able to use them
3 3. To be able to produce creative and constructive solutions in cases of uncertainty and confusion in the field of business
4 4. To be able to comprehend the basic concepts and basic functions of business administration at the level of expertise.
5 5. To be able to plan and manage activities for the professional development of employees under his/her responsibility in professional activities and projects in his/her field.
6 6. To be able to produce innovative and creative ideas and to put these ideas into practice
7 7. To be able to carry out a study independently using the knowledge he has in the field of business administration and to take responsibility as a team member in cooperation with other professional groups working in this field.
8 8. To have the ability to reach scientific knowledge in the field of business, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 6 5 30
Presentation/Seminar Prepration 1 5 5
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury
Total Workload 113