ECTS - Marketing Management in Health Services

Marketing Management in Health Services (SY508) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management in Health Services SY508 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Dilaver Tengilimoğlu
Course Assistants
Course Objectives This course aims to teach the fundamental policies related with marketing management.
Course Learning Outcomes The students who succeeded in this course;
  • Gaining the fundamental information about healthcare services marketing
  • Knowing the decision process of healthcare services consumers
  • Using marketing strategies in healthcare organizations decision mechanisms
Course Content Strategic planning and marketing process, marketing strategy; defining target market, macro and micro environments of marketing, market segmentation, product, price, promotion and distribution concepts and strategies in healthcare products.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Fundamental Concepts about Marketing
2 Healthcare Services and Properties
3 Healthcare Goods and Properties
4 Pricing Services Production in Healthcare Sector
5 Distribution of Healthcare Services
6 Promotion of Healthcare Services
7 Mid-term Exam
8 Service Marketing
9 internal environmental analysis in health services
10 Public Relations in Healthcare Sector
11 Evternal environmental analysis in health services
12 Advertisement in Healthcare Sector
13 Strategic Marketing in Healthcare Sector
14 New Orientation in Marketing
15 Global Marketing
16 Final Exam


Course Book 1. Marketing Planning & Strategy; Subhash C. Jain, 2004
2. Marketing Management; Philip Kotler, Kevin Lane Keller, 2005
3. İşletmelerden Stratejik Yönetim ve İşletme Politikası, Eren, E, 1997

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 50
Final Exam/Final Jury 1 50
Toplam 2 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1.To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To acquire the ability to produce constructive solutions by taking responsibility in case of encountering unforeseen complex (crisis, etc.) situations related to the field of health institutions management.
3 3. To be able to comprehend the basic concepts and basic functions of health management at the level of expertise.
4 4. To have knowledge about research methods and techniques and to be able to use them.
5 5. An ability to set a innovative business or an ability to use the knowledge in the operations of Health Care Management(taking risk, finding resources, making market research, and preparing business plans etc.)
6 6. To be able to use the right project management techniques for effective project planning.
7 7. To be able to produce innovative and creative ideas and to put these ideas into practice.
8 8. To be able to reach scientific knowledge in the field of Health Institutions Management, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design a research, to reach a conclusion by using qualitative/quantitative methods, and to make academic publications by making the necessary literature review.
13 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 15 15
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 127