ECTS - E-Commerce - A Managerial Perspective
E-Commerce - A Managerial Perspective (ISE552) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| E-Commerce - A Managerial Perspective | ISE552 | Area Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture. |
| Course Lecturer(s) |
|
| Course Objectives | The objective of this course is to provide an in-depth review of strategy formulation in the new economy. It also aims at teaching the multi-step process that includes business issues including models (market and business) and technical issues (design and developments) with some social issues. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Introduction to e-business and e-commerce, electronic marketplaces; technical aspects and infrastructure of e-commerce; e-commerce business models; current state of the art; marketing online, legal environment in e-commerce, fiscal environment in e-commerce; introduction to enabling technologies and standards; workflow systems for e-commerce; curre |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to e-Commerce | Chapters 1 (main text) |
| 2 | E-Marketplace: Mechanisms, tools, and Impacts of eCommerce | Chapters 2 |
| 3 | Retailing in eCommerce | Chapter 3 |
| 4 | Customer behavior, Interface | Chapter 4 |
| 5 | B2B eCommerce | Chapter 5, Course Notes |
| 6 | B2C, B2B2C eCommerce | Course Notes |
| 7 | Mobile Computing and commerce | Chapter 8, Course Notes |
| 8 | Web 2.0 Environment and Social Networking | Chapter 9, Course Notes |
| 9 | Workflow Systems for Electronic Commerce. Message Oriented Middleware, e-Commerce technologies. | Course Notes |
| 10 | Electronic Commerce Payment System and Business generation models, -Commerce Frameworks | Chapter 11 and Course Notes |
| 11 | e-Commerce orders fulfillment | Chapter 12 and Course Notes |
| 12 | e-Commerce Security | Chapter 10 and Course Notes |
| 13 | Supply Chain Integration, portals | Chapter 5, Course Notes |
| 14 | Collaborative commerce. Research issues. | Chapter 5, Course Notes |
| 15 | Final Examination Period | Review of topics |
| 16 | Final Examination Period | Review of topics |
Sources
| Course Book | 1. E-Commerce 2010: A managerial Perspective, International Version, 6/E , Turban, E. and King, D., ISBN-13: 9780137034659 |
|---|---|
| Other Sources | 2. Turban, E. and King, D. Electronic Commerce: A Managerial Perspective. 2006, Pearson Education. ISBN 0-13-197667-2 |
| 3. Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, 1/e, by Mirlas, IBM Press, ISBN-10: 0137148879 | ISBN-13: 9780137148875 | |
| 4. E-Commerce 2009, 5/e, by Laudon & Traver, Prentice, ISBN-10: 0136007112 | ISBN-13: 9780136007111 | |
| 5. e-Business and e-Commerce How to Program, 1/e, by Deitel, Deitel & Nieto, Prentice Hall, ISBN-10: 013028419X | ISBN-13: 9780130284198 | |
| 6. Sams Teach Yourself E-Commerce Programming with ASP in 21 Days, 1/e, by Walther, Banick & Levine, Sams Publishing, ISBN-10: 0672318989 | ISBN-13: 9780672318986 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | 1 | 20 |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 30 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Has adequate knowledge in mathematics, science, and computer engineering-specific subjects; uses theoretical and practical knowledge in these areas to solve complex engineering problems. | |||||
| 2 | Identifies, defines, formulates, and solves complex engineering problems; selects and applies appropriate analysis and modeling methods for this purpose. | |||||
| 3 | Designs a complex system, process, device, or product to meet specific requirements under realistic constraints and conditions; applies modern design methods for this purpose. | |||||
| 4 | Develops, selects, and uses modern techniques and tools necessary for the analysis and solution of complex problems encountered in computer engineering applications; uses information technologies effectively. | X | ||||
| 5 | Designs experiments, conducts experiments, collects data, analyzes and interprets results for the investigation of complex engineering problems or research topics specific to the discipline of computer engineering. | |||||
| 6 | Works effectively in disciplinary and multidisciplinary teams; gains the ability to work individually. | |||||
| 7 | Communicates effectively in Turkish, both orally and in writing; writes effective reports and understands written reports, prepares design and production reports, makes effective presentations, gives and receives clear and understandable instructions. | |||||
| 8 | Knows at least one foreign language; writes effective reports and understands written reports, prepares design and production reports, makes effective presentations, gives and receives clear and understandable instructions. | |||||
| 9 | Has awareness of the necessity of lifelong learning; accesses information, follows developments in science and technology, and continuously improves oneself. | |||||
| 10 | Acts in accordance with ethical principles and has awareness of professional and ethical responsibility. | |||||
| 11 | Has knowledge about the standards used in computer engineering applications. | |||||
| 12 | Has knowledge about workplace practices such as project management, risk management, and change management. | X | ||||
| 13 | Gains awareness about entrepreneurship and innovation. | |||||
| 14 | Has knowledge about sustainable development. | |||||
| 15 | Has knowledge about the health, environmental, and safety impacts of computer engineering applications in universal and societal dimensions and the contemporary issues reflected in the field of engineering. | X | ||||
| 16 | Gains awareness of the legal consequences of engineering solutions. | X | ||||
| 17 | Analyzes, designs, and expresses numerical computation and digital representation systems. | |||||
| 18 | Uses programming languages and appropriate computer engineering concepts to solve computational problems. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | 1 | 20 | 20 |
| Field Work | |||
| Study Hours Out of Class | 16 | 5 | 80 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 30 | 30 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
| Total Workload | 180 | ||