ECTS - E-Commerce - A Managerial Perspective

E-Commerce - A Managerial Perspective (ISE552) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
E-Commerce - A Managerial Perspective ISE552 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The objective of this course is to provide an in-depth review of strategy formulation in the new economy. It also aims at teaching the multi-step process that includes business issues including models (market and business) and technical issues (design and developments) with some social issues.
Course Learning Outcomes The students who succeeded in this course;
  • Demonstrate an understanding of the core current and future web standards, their history and motivation, and some potential evolution paths
  • Demonstrate and understanding of the concept of encoding information, including its application in generic and specific markup languages
  • Review the behavior of consumer and market
  • Review other relevant issues, for example: e-commerce standards, metadata standards, search technologies, agent technologies
  • Review how e-Commerce has affected consumers, businesses working with other businesses and how businesses now work with consumers online.
  • Can analyze the effect of instantaneous response of the Internet in business and see how it has affected business trading globally
Course Content Introduction to e-business and e-commerce, electronic marketplaces; technical aspects and infrastructure of e-commerce; e-commerce business models; current state of the art; marketing online, legal environment in e-commerce, fiscal environment in e-commerce; introduction to enabling technologies and standards; workflow systems for e-commerce; curre

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to e-Commerce Chapters 1 (main text)
2 E-Marketplace: Mechanisms, tools, and Impacts of eCommerce Chapters 2
3 Retailing in eCommerce Chapter 3
4 Customer behavior, Interface Chapter 4
5 B2B eCommerce Chapter 5, Course Notes
6 B2C, B2B2C eCommerce Course Notes
7 Mobile Computing and commerce Chapter 8, Course Notes
8 Web 2.0 Environment and Social Networking Chapter 9, Course Notes
9 Workflow Systems for Electronic Commerce. Message Oriented Middleware, e-Commerce technologies. Course Notes
10 Electronic Commerce Payment System and Business generation models, -Commerce Frameworks Chapter 11 and Course Notes
11 e-Commerce orders fulfillment Chapter 12 and Course Notes
12 e-Commerce Security Chapter 10 and Course Notes
13 Supply Chain Integration, portals Chapter 5, Course Notes
14 Collaborative commerce. Research issues. Chapter 5, Course Notes
15 Final Examination Period Review of topics
16 Final Examination Period Review of topics


Course Book 1. E-Commerce 2010: A managerial Perspective, International Version, 6/E , Turban, E. and King, D., ISBN-13: 9780137034659
Other Sources 2. Turban, E. and King, D. Electronic Commerce: A Managerial Perspective. 2006, Pearson Education. ISBN 0-13-197667-2
3. Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, 1/e, by Mirlas, IBM Press, ISBN-10: 0137148879 | ISBN-13: 9780137148875
4. E-Commerce 2009, 5/e, by Laudon & Traver, Prentice, ISBN-10: 0136007112 | ISBN-13: 9780136007111
5. e-Business and e-Commerce How to Program, 1/e, by Deitel, Deitel & Nieto, Prentice Hall, ISBN-10: 013028419X | ISBN-13: 9780130284198
6. Sams Teach Yourself E-Commerce Programming with ASP in 21 Days, 1/e, by Walther, Banick & Levine, Sams Publishing, ISBN-10: 0672318989 | ISBN-13: 9780672318986

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work 1 20
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 30
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 30
Toplam 4 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Adequate knowledge in mathematics, science and subjects specific to the computer engineering discipline; the ability to apply theoretical and practical knowledge of these areas to complex engineering problems.
2 The ability to identify, define, formulate and solve complex engineering problems; selecting and applying proper analysis and modeling techniques for this purpose.
3 The ability to design a complex system, process, device or product under realistic constraints and conditions to meet specific requirements; the ability to apply modern design methods for this purpose.
4 The ability to develop, select and utilize modern techniques and tools essential for the analysis and determination of complex problems in computer engineering applications; the ability to utilize information technologies effectively. X
5 The ability to design experiments, conduct experiments, gather data, analyze and interpret results for the investigation of complex engineering problems or research topics specific to the computer engineering discipline.
6 The ability to work effectively in inter/inner disciplinary teams; ability to work individually
7 Effective oral and writen communication skills in Turkish; the ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and to receive clear and understandable instructions.
8 The knowledge of at least one foreign language; the ability to write effective reports and comprehend written reports, to prepare design and production reports, to make effective presentations, to give and to receive clear and understandable instructions.
9 Recognition of the need for lifelong learning; the ability to access information, to follow recent developments in science and technology.
10 The ability to behave according to ethical principles, awareness of professional and ethical responsibility;
11 Knowledge of the standards utilized in software engineering applications
12 Knowledge on business practices such as project management, risk management and change management; X
13 Awareness about entrepreneurship, innovation
14 Knowledge on sustainable development
15 Knowledge on the effects of computer engineering applications on the universal and social dimensions of health, environment and safety; X
16 Awareness of the legal consequences of engineering solutions X
17 An ability to describe, analyze and design digital computing and representation systems.
18 An ability to use appropriate computer engineering concepts and programming languages in solving computing problems.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship 1 20 20
Field Work
Study Hours Out of Class 16 5 80
Presentation/Seminar Prepration
Project 1 30 30
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 180