Marketing in Tourism (TUR511) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing in Tourism TUR511 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Gonca Güzel Şahin
Course Assistants
Course Objectives The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Course Learning Outcomes The students who succeeded in this course;
  • Express the terms of Basic Marketing and Tourism Marketing.
  • Identify the importance of marketing at tourism.
  • Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
  • Describe market research, marketing strategies, marketing plans and programs.
  • Define producer and consumer oriented marketing components, distribution canals and promotion activities.
  • Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets.
  • Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises
Course Content Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition and plan of marketing Chapter 1
2 Situation analyze,aims and strategies Chapter 2
3 Marketing action plan and its perform Chapter 3
4 Measuring,estimeting and correcting Chapter 4
5 Marketing of tourism Chapter 5
6 Touristic product and distrubition systems in tourism Chapter 6
7 Mid Term Exam Mid Term Exam
8 Introduction in tourism and research of tourism marketing Chapter 7
9 Management organizations and politics of toursm marketing Chapter 8
10 International tourism marketing Chapter 9
11 Performing of assignment project Performing of assignment project
12 Performing of assignment project Performing of assignment project
13 Performing of assignment project Performing of assignment project
14 Performing of assignment project Performing of assignment project
15 Performing of assignment project Performing of assignment project
16 Final Exam Final Exam


Course Book 1. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Modern Pazarlama, Değişim

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 40
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 The skills of understanding, explaining, and using the fundamental concepts of tourism management
2 Analyzing and designing management techniques and practices in tourism organizations
3 Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them
4 Understanding the strategic, tactical and operational dimensions of the tourism management
5 Ability to use the modern techniques and technological devices of tourism industry
6 Improving the ability to effectively implement the knowledge and skills in alternative tourism areas
7 Concentrating practice along with theoretical frame of tourism management
8 Developing the skills of communication
9 Understanding the trends in the tourism industry
10 Having the quality consciousness in the tourism industry
11 Adopting work ethic and social responsibility in the tourism industry
12 Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 15 5 75
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 123