ECTS - - Tourism Management Master Programme (without Thesis)

TUR501 - General Tourism (3 + 0) 5

Introduction to basic notions, general subjects.

TUR503 - Tourism Legislation (3 + 0) 5

Specialties of tourism law, notions, and three main laws that are numbered as 2634, 1618 and 4848 in Tourism Law.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.

TUR598 - Term Project (0 + 0) 40

Research techniques, academic writing skills and term project.

HIR512 - Communication Strategies in Organizations (3 + 0) 5

The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

ISL501 - Contemporary Management (3 + 0) 5

Business start-up strategies, process of business foundation from both the practical and theoretical aspects of contemporary management theory.

ISL502 - Marketing Management (3 + 0) 5

Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.

ISL509 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISL511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

ISL555 - Research Methods (3 + 0) 5

Research designs, probability theories, hypothesis tests, reliability and validity of measurement, model construction, multiple regression, multivariate variance analyses, correlation, exploratory and confirmatory factor analysis and econometric models.

LOJ521 - International Trade (3 + 0) 5

International personalities, dispute settlement methods, history of international trade relations, WTO, GATT, multilateral trade agreements.

SBE-TUR-T-AE1FA1 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA2 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA3 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA4 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA5 - Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA6 - Non-Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA7 - Non-Departmental Elective (0 + 0) 5

SY509 - Health Tourism (3 + 0) 5

The economic importance of health tourism, types of health tourism, health tourism in Turkey, marketing of health tourism, health tourism policies and governmental incentives.

TUR502 - Tourism Management (3 + 0) 5

Fundamentals of tourism industry including principles and practices.

TUR516 - Hospitality Accounting (3 + 0) 5

Notions of accomondation companies, settings in Turkey, accounting organizations in accomodation companies.

TUR517 - Tourism Transportation (3 + 0) 5

Basic notions, functions, description and processes of tour operators, preparing tours, marketing and ticketing.

TUR519 - Tourism Guidance (3 + 0) 5

Importance of guiding, speciality of the guide, education of tour guide.