ECTS - - Tourism Management Master Programme (without Thesis)

ISL557 - Research Methods and Ethics (3 + 0) 10

Starting with science and research, which are the foundations of research, academic writing rules, classification of research are presented. It covers topics such as determining the research topic, writing a research question, literature review, creating conceptual/theoretical bases for research, recognizing research patterns, conducting the research process in line with ethical issues/principles, sampling, measurement process, validity and reliability, data analysis methods, and presenting findings. In addition, students test hypotheses on a ready-made data set using the SPSS package program. In short, this course adopts the basic norms of research, allowing students to prepare a research proposal and experience these norms.

SBE-TUR-T-AE1SP1 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1SP2 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1SP3 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1SP4 - Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA1 - Non-Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA2 - Non-Departmental Elective (0 + 0) 5

TUR504 - Tourism Legislation (3 + 0) 10

Law No. 2634 on the Encouragement of Tourism, Law No. 1618 on TÜRSAB, Law No. 4848 on the Organization of the Ministry of Culture and Tourism.

TUR505 - General Tourism (3 + 0) 10

Tourist concepts, types of tourism, tourism industry, tourism supply and demand, interaction of tourism with social-economic and physical environment, current situation of tourism in Turkey.

TUR518 - Tourism Investment Projects Evaluation (3 + 0) 5

The structure and general characteristics of tourism industry, tourism, investment and basic terms, tourism investment incentives and credits.

TUR598 - Term Project (0 + 0) 40

Research techniques, academic writing skills and term project.

HIR512 - Communication Strategies in Organizations (3 + 0) 5

The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

ISL509 - Operations Management (3 + 0) 5

Demand forecasting, project management, quality management, supply chain management, planning and scheduling, and inventory management, materials resource planning (MRP), enterprise resource planning (ERP) as well as modern production techniques such as lean production, just-in-time production.

ISL511 - Human Resources Management (3 + 0) 5

Strategic human resource management, certain ethical, legal and social considerations, staffing, human resource development, compensation and benefits, safety and health, employee and labor relations.

ISL514 - Marketing Management (3 + 0) 10

Strategic planning and marketing process, marketing strategy; target audience identification and development in the marketing mix, macro and micro environment of marketing, marketing segmentation, consumer and industrial markets and different aspects of these markets, consumer behavior, product, price, promotion, distribution.

ISL533 - Contemporary Management (3 + 0) 10

Business establishment strategies, business establishment process from theoretical and practical aspects of contemporary business administration.

LOJ550 - International Trade (3 + 0) 10

International legal persons, methods for resolving international disputes, the history of international trade law, the World Trade Organization, the General Agreement on Tariffs and Trade, and multilateral trade agreements.

SBE-TUR-T-AE1FA1 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA2 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA3 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA4 - Departmental Elective (0 + 0) 5

SBE-TUR-T-AE1FA5 - Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA6 - Non-Departmental Elective (0 + 0) 5

SBE-TUR-T-GE1FA7 - Non-Departmental Elective (0 + 0) 5

SY509 - Health Tourism (3 + 0) 5

The economic importance of health tourism, types of health tourism, health tourism in Turkey, marketing of health tourism, health tourism policies and governmental incentives.

TUR502 - Tourism Management (3 + 0) 5

Fundamentals of tourism industry including principles and practices.

TUR516 - Hospitality Accounting (3 + 0) 5

Notions of accomondation companies, settings in Turkey, accounting organizations in accomodation companies.

TUR517 - Tourism Transportation (3 + 0) 5

Basic notions, functions, description and processes of tour operators, preparing tours, marketing and ticketing.

TUR519 - Tourism Guidance (3 + 0) 5

Importance of guiding, speciality of the guide, education of tour guide.