ECTS - International Marketing and Strategies
International Marketing and Strategies (LOJ501) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| International Marketing and Strategies | LOJ501 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses (Group A) |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Scope and Challenges of International Marketing | Part 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 3-28 |
| 2 | International Marketing Dynamics | Part 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 29-56 |
| 3 | History and Geography: Foundations of Cultural Understanding | Part 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 57-76 |
| 4 | Cultural Dynamics in International Marketing | Part 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 77-100 |
| 5 | Traditions and Practices of the Business World | Part 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 101-120 |
| 6 | International Political and Legal Environment | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 7 | International Market Research | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 8 | Midterm Exam | |
| 9 | Emerging Markets and Market Behavior | Part 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 177-202 |
| 10 | Multinational Market Regions and Market Groups | Part 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 203-240 |
| 11 | International Market Strategies | Part 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 240-262 |
| 12 | International Market Entry Strategies | Part 11, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 263-284 |
| 13 | International Branding Strategies | Part 12, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 285-310 |
| 14 | Export, Management and Logistics in International Marketing | Part 13, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 310-328 |
| 15 | Ethics and Responsibility in International Marketing | Part 14, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 329-350 |
| 16 | Final Exam |
Sources
| Course Book | 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 60 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Obtaining wide knowledge about both Turkey and Global World Trade along with economics. | |||||
| 2 | Increasing skills on trade and logistics by getting modern and current trade and logistics knowledge. | |||||
| 3 | Getting current extensive knowledge about international business, global marketing, international distribution, international management, logistics, microeconomics, macroeconomics, international economics and policy, international trade theory, foreign trade regulation, customs procedures, international marketing research and international investment. | |||||
| 4 | Getting analytical and conceptual foresight and evaluation skills on international business, international logistics, international economics, international trade. | |||||
| 5 | Getting knowledge about logistics, distribution channels and its sub chanelles, wholesaling and retailing, on an international level. | |||||
| 6 | Getting opportunity working in current positions and being candidate upper positions in the future along with international trade and logistics field. | |||||
| 7 | Getting opportunity to evaluate international business, trade and economics along with global perspective. | |||||
| 8 | Getting wide knowledge about export and import transactions and their applications. | |||||
| 9 | Improving management skills by the knowledge that is usable in daily life. | |||||
| 10 | Getting knowledge about international trade law and regulations. | |||||
| 11 | Getting a wider perspective and evaluating opportunities on macro environment of international business. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 30 | 30 |
| Prepration of Final Exams/Final Jury | 1 | 60 | 60 |
| Total Workload | 222 | ||