ECTS - Marketing Management
Marketing Management (ISL502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL502 | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | N/A |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Development of Marketing and Health Services Marketing | Chapter 1 |
| 2 | Characteristics of Services, Development of the Service Sector and Characteristics of Health Care | Chapter 2 |
| 3 | Customer Behaviors | Chapter 3 |
| 4 | Marketing Information Systems and Marketing Research | Chapter 4 |
| 5 | Market Segmentation ,Target Market Selection, Market Positioning and Growth Strategies | Chapter 5 |
| 6 | Strategic Marketing Planning | Chapter 6 |
| 7 | Midterm Exam | |
| 8 | Product and Product Development Strategies | Chapter 7 |
| 9 | Price and Pricing Strategies | Chapter 8 |
| 10 | Promotion and Politics of Promotion | Chapter 9 |
| 11 | Place and Channels of Place-(Distrubution) | Chapter 10 |
| 12 | Participants, Physical Evidence and Process Management | Chapter 11 |
| 13 | Total Quality Management and Customer Satisfaction | Chapter 12 |
| 14 | New Approaches in Health Care Marketing: Relationship Marketing, Customer Relationship Management and Guerrilla Management | Chapter 13 |
| 15 | Marketing Ethics | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ders Kitabı Tengilimoğlu, Dilaver,Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2012, Ankara.. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | |
| Supportive Courses | X |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Obtaining wide knowledge about both Turkey and Global World Trade along with economics. | |||||
| 2 | Increasing skills on trade and logistics by getting modern and current trade and logistics knowledge. | |||||
| 3 | Getting current extensive knowledge about international business, global marketing, international distribution, international management, logistics, microeconomics, macroeconomics, international economics and policy, international trade theory, foreign trade regulation, customs procedures, international marketing research and international investment. | |||||
| 4 | Getting analytical and conceptual foresight and evaluation skills on international business, international logistics, international economics, international trade. | |||||
| 5 | Getting knowledge about logistics, distribution channels and its sub chanelles, wholesaling and retailing, on an international level. | |||||
| 6 | Getting opportunity working in current positions and being candidate upper positions in the future along with international trade and logistics field. | |||||
| 7 | Getting opportunity to evaluate international business, trade and economics along with global perspective. | |||||
| 8 | Getting wide knowledge about export and import transactions and their applications. | |||||
| 9 | Improving management skills by the knowledge that is usable in daily life. | |||||
| 10 | Getting knowledge about international trade law and regulations. | |||||
| 11 | Getting a wider perspective and evaluating opportunities on macro environment of international business. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 127 | ||