Marketing Management (MAN242) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing Management MAN242 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives This course includes the concepts to be considered prior to and through decision making process of marketing. Main objective is to help students gain analytical thinking ability in this field.
Course Learning Outcomes The students who succeeded in this course;
  • Upon successfully finishing this course, the student is expected to have gained the basic skills about analyzing the factors in decision making about marketing issues.
Course Content Definition and explanation of basic concepts, consumer products, product mix, new product development, product lifecycle, distribution channels, promotion, advertising, sales management, pricing, elasticity.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Wrap-up session: definition and evaluation of marketing, segmentation, targeting and positioning Lecture notes of MAN241
2 Introduction to Case analysis
3 Product Decisions- Goods Related chapter from the text book
4 Product Decisions- Services Related chapter from the text book
5 Branding Related chapter from the text book
6 Pricing Decisions Related chapter from the text book
7 New Product Pricing Strategies Related chapter from the text book
8 Midterm
9 Distribution Channels Related chapter from the text book
10 Retailing and e-trade Related chapter from the text book
11 Promotion Strategies Related chapter from the text book
12 Advertising and social media Related chapter from the text book
13 Case studies
14 Case studies
15 General Review
16 final exam

Sources

Course Book 1. Principles of Marketing, Philip Kotler & Gary Armstrong, Pearson

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 They acquire the skills to understand, explain, and use the basic concepts and methods of economics.
2 Acquires macro-economic analysis skills.
3 Acquire microeconomic analysis skills.
4 Understands the formulation and implementation of economic policies at local, national, regional and/or global levels.
5 Learn different approaches to the economy and economic issues.
6 Learn qualitative and quantitative research techniques in economic analysis.
7 Improving the ability to use modern software, hardware and/or other technological tools.
8 Develops intra-disciplinary and inter-disciplinary team work skills. X
9 Contributes to open-mindedness by encouraging critical analysis, discussion, and/or lifelong learning.
10 Develops a sense of work ethics and social responsibility.
11 Develops communication skills.
12 Improving the ability to effectively apply knowledge and skills in at least one of the following areas: Economic policy, public policy, international economic relations, industrial relations, monetary and financial relations X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 1 15 15
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 127