Media and Social Representation (PR437) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Media and Social Representation	PR437		3	0	0	3	8

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	N/A
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)	Asst. Prof. Dr. Ilgar Seyidov
Course Assistants
Course Objectives	The purpose of this lecture is to analise the subject social representation.
Course Learning Outcomes	The students who succeeded in this course; Understand key theories and methods of studying media, power, and social identities. Understand the role of media in constructing social identities Examine media representations of class, gender, race, ethnicity and nationality. Perform critical analyses of media related to the identities above using critical theories and methodologies introduced in the class. Address the impact of new media technologies on traditional constructions of gender, race, ethnicity and class.
Course Content	How is identity formed, maintained, and represented; how can identity be understood through an historical perspective; how do individuals use traditional and new media to reflect their identities; how does popular culture inform personal displays of identity.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Introduction
2	Media Effects and Visual Culture	Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch 10, “Identity Crisis.” p.255-269
3	Forms of media: Telephone and radio	Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Telephone: Sounding Brass or Tinkling Symbol?” p.265-274.
4	Forms of Media: Newspaper and print	Anderson, Benedict. Imagined Communities. Ch. 2, “Cultural Roots.” p.22-36 Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Printed Word: Architect of Nationalism” p.170-178.
5	Forms of Media: Photography	Mcluhan, Marshall. Understanding Media: The Extensions of Man. “The Photograph: Brothels-Without-Walls” p.188-202.
6	Forms of Media: Film	Mcluhan, Marshall. Understanding Media: The Extensions of Man. “Movies: The Reel World” p.284-296.
7	Forms of Media: Television	Williams, Raymond. Electronic Media and Technoculture. “The Technology and the Society.” P.35-50
8	Midterm
9	Case Studies in Media and Race	Means Coleman, Robert R. “Black Sitcom Portrayals.” Gender, Race, and Class in Media p.79-88.
10	Case Studies in Media, Gender, and Sexuality	Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch 8, “Tinysex and Gender Trouble.”
11	Case Studies in Media, Beauty, and the Body	Mirzoeff, Nicholas. An Introduction to Visual Culture. “Net Life”; “Virtual Bodies” p.111-114; 116-123.
12	Computers and the Internet: Gaming and Second Lives	Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. Ch. 7, “Aspects of the Self.” p.177-209
13	Computers and the Internet: Virtual Social Networking	Meyrowitz, Joshua. No Sense of Place. Ch. 8, “New Group Identities.” p.131-149.
14	Computers and the Internet: Mixed Media, Hybridized Identities	Meyrowitz, Joshua. No Sense of Place. Ch. 15, “Where Have We Been, Where Are We Going?” p.307-329.
15	Final Exam

Sources

Course Book	1. Lind, R. A. (Ed.), (2016). Race and Gender in Electronic Media: Content, Context, Culture. New York, NY: Routledge
	2. Griffin, M. (2009). Communication: A First Look at Communication Theory. Boston: McGrawHill.

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	1	10
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	1	20
Presentation	1	10
Project	-	-
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	1	25
Final Exam/Final Jury	1	35
Toplam	5	100

Percentage of Semester Work	100
Percentage of Final Work	0
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics
2	Acquiring the skills of macro level economic analysis
3	Acquiring the skills of micro level economic analysis
4	Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level
5	Learning different approaches on economic and related issues
6	Acquiring the quantitative and/or qualitative techniques in economic analysis
7	Improving the ability to use the modern software, hardware and/or technological devices
8	Developing intra-disciplinary and inter-disciplinary team work skills					X
9	Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning
10	Adopting work ethic and social responsibility
11	Developing the skills of communication.
12	Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs.

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	3	48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	14	5	70
Presentation/Seminar Prepration	1	25	25
Project
Report
Homework Assignments
Quizzes/Studio Critics	5	1	5
Prepration of Midterm Exams/Midterm Jury	1	20	20
Prepration of Final Exams/Final Jury	1	20	20
Total Workload			188