Media Literacy (KAM431) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Media Literacy KAM431 4 0 0 4 5
Pre-requisite Course(s)
NONE
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Instructor Şebnem Aykaç Ömeroğlu
Course Assistants
Course Objectives This course helps students to see the power of media as knowledge source, to see how mass media messages are build and to learn that messages can be understood differently by different people. Besides, they will have improved their writing, interpreting and listening skills as well. This course aims to help students to gain skills to analyse mass media and to become a perfect media literate. They will improve their close reading and critical reading skills from KAM 331 and KAM 332.
Course Learning Outcomes The students who succeeded in this course;
  • Learn the analysis of mass media massages
  • Easily express their ideas about media, mass media, media literacy and media messages
  • Review the truthiness of the media messages by comparing from different resources
  • Create media messages according to its aim and target audience
  • Recognize the difference among the mass media
Course Content English language course.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course information - Theoretical background - Class notes
2 What is communication? What is media? What is media constructions? What is media literacy? What is mass media? Class notes
3 How to analyse signs and a print ad (timetables, menu, ads etc) Class notes
4 How to analyse television Class notes
5 How to analyse radio Class notes
6 How to analyse news? Class notes
7 Evaluation of news (writing style differences) Class notes
8 How to analyse public service broadcasting Midterm Class notes
9 Evaluation of public service broadcasting Class notes
10 How to analyse documentaries ? Class notes
11 How to analyse movies and series ? Class notes
12 How to analyse music ? Class notes
13 How to analyse internet? Class notes
14 Revision of the term & Assignment (10%) [evaluation of an columnist in an essay format] Class notes

Sources

Course Book 1. The texts to be analysed will be delivered to the students in advance via “Atılım Moodle”. The lecture notes will be delivered via “Atılım Moodle”.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquiring the skills of understanding, explaining, and using the fundamental concepts and methods of economics
2 Acquiring the skills of macro level economic analysis
3 Acquiring the skills of micro level economic analysis
4 Understanding the formulation and implementation of economic policies at the local, national, regional, and/or global level X
5 Learning different approaches on economic and related issues
6 Acquiring the quantitative and/or qualitative techniques in economic analysis
7 Improving the ability to use the modern software, hardware and/or technological devices
8 Developing intra-disciplinary and inter-disciplinary team work skills X
9 Acquiring an open-minded behavior through encouraging critical analysis, discussions, and/or life-long learning
10 Adopting work ethic and social responsibility
11 Developing the skills of communication.
12 Improving the ability to effectively implement the knowledge and skills in at least one of the following areas: economic policy, public policy, international economic relations, industrial relations, monetary and financial affairs. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 14 4 56
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 17 17
Total Workload 126