ECTS - Strategic Management in Airlines
Strategic Management in Airlines (AVM420) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Strategic Management in Airlines | AVM420 | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Drill and Practice, Field Trip, Problem Solving, Team/Group, Brain Storming, Project Design/Management. |
| Course Lecturer(s) |
|
| Course Objectives | Explanation of the basic concepts of management, Explanation of the basic concepts of the airline business and air transport services, Explanation of the concept of global airlines and airline alliances. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The basic concepts of strategic management, strategic management process, SWOT analysis in airlines, system approach in air transportation, airline companies and their strategic positioning, strategy development process in airlines, economic regulations related to air transport, network structure of airlines, environmental analysis of airlines, cos |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Basic management concepts | |
| 2 | The basic concepts of strategic management | |
| 3 | Strategic management process | |
| 4 | SWOT analysis in airlines | |
| 5 | System approach in air transportation | |
| 6 | Airline companies and their strategic positioning | |
| 7 | Strategy development process in airlines | |
| 8 | Economic regulations relating to air transport | |
| 9 | Mid-Term Exam | |
| 10 | Network structure of airlines | |
| 11 | Environmental analysis of airlines | |
| 12 | Cost structure of airlines | |
| 13 | The concept of global airlines | |
| 14 | Airline alliances | |
| 15 | Case | |
| 16 | Final Exam |
Sources
| Course Book | 1. Rigas Doganis, The Airline Business, Second Edition, Routledge, 2006. |
|---|---|
| Other Sources | 2. Pat Hanlon, Global Airlines: Competition in a Transnational Industry, Oxford, 2007 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 5 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 1 | 5 |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 60 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | - | - |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Critical thinking: Analyzing situations and generating effective solutions. | |||||
| 2 | Problem solving: Developing practical and innovative solutions to challenges. | X | ||||
| 3 | Teamwork: Collaborating effectively with teams working in different roles. | |||||
| 4 | Leadership skills: Managing teams and operations by taking initiative. | |||||
| 5 | Professional ethics: Adhering to professional standards and ethical values. | |||||
| 6 | Objective: To support students' general competencies and professional development. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 4 | 56 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 20 | 20 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | 2 | 5 | 10 |
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 134 | ||