ECTS - Revenue Management in Aviation

Revenue Management in Aviation (AVM423) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Revenue Management in Aviation AVM423 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course provides an overview of airline management decision processes with a focus on economic issues and their relationship to operations planning models and decision support tools. It emphasizes the application of economic models of demand, pricing, costs, and supply to airline markets and networks, and it examines industry practice and emerging methods for fleet planning, route network design, scheduling, pricing and revenue management. Revenue management focuses on how a firm should set and update pricing and product availability decisions across its various selling channels in order to maximize its profitability. Emphasis is placed on the interactions between the components of airline management and profit objectives in competitive environments.
Course Learning Outcomes The students who succeeded in this course;
  • Students will learn theoretical background information on airline revenue management
  • Students will be able to understand, know and implement airline revenue management techniques for profit maximization.
  • Students will be able to define, analyze and solve problems in airline revenue management activities.
Course Content Airline reservations and product distribution, passenger demand, pricing, booking class assignment, seat inventory control, scheduling and capacity management, revenue management organization.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Revenue Management
2 Managing Passenger Demand
3 Managing Passenger Demand
4 Pricing
5 Booking Class Assignment
6 Seat Inventory Control
7 Spoilage Management
8 Spoilage Management
9 Mid-Term Exam
10 Group Management
11 Scheduling and Capacity Management
12 Scheduling and Capacity Management
13 Monitoring Performance
14 Product Distribution
15 Revenue Management Organization
16 Final Exam

Sources

Course Book 1. Talluri T.K., Van Rayzın G.J., The Theory and Practice of Revenue Management, Springer, 2005.
Other Sources 2. Cross R.G., Revenue Management, Broadway Press, 1996.
3. Phillip R., Pricing and Revenue Optimization, Stanford Universty Press, 2005.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Critical thinking: Analyzing situations and generating effective solutions. X
2 Problem solving: Developing practical and innovative solutions to challenges.
3 Teamwork: Collaborating effectively with teams working in different roles.
4 Leadership skills: Managing teams and operations by taking initiative.
5 Professional ethics: Adhering to professional standards and ethical values.
6 Objective: To support students' general competencies and professional development. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 121