Design and Communication (MMR512) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Design and Communication MMR512 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Natural & Applied Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Feray Ünlü
Course Assistants
Course Objectives To explain the complex structure of visual communication evaluating its historical background. In this context, to have theoretical knowledge to be able to evaluate visual experience and signification. To evaluate social, cultural, ideological and institutional contexts which help us to make sense of all kinds of visual communication. To understand different reception processes and related factors. To perceive the communicative properties of basic design principles.
Course Learning Outcomes The students who succeeded in this course;
  • 1. Evaluates concepts and theories of semiotics, 2. Solves relationship between codes of visual culture and of communication, 3. Analyzes the form and content of the design product, 4. Solves shifts in meaning between past and present, 5. Analyzes cultural meanings of visual text, 6. Examines cultural codes of design.
Course Content In our day of high speed developments in communication, role of efforts in creating effective visual images on design;examples of theories and methods used in communication and design; understanding the generation of the criteria in design communication through study of interdisciplinary work on semantics and developing trends in contemporary

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Course Priliminary Information About Topics
2 Visual Perception / Form and Contex Presentation Preparation
3 Signification and its Process Presentation Preparation
4 Architectonic Codes and Communication Book Discussion
5 Relationship Between Linguistics and Semiotics Book Discussion
6 Interdisciplinary Approaches in the Analysis of Meaning Book Discussion
7 The Basic Principles of Communication Book Discussion
8 The Formation of Cultural Codes in Design Communication Book Discussion
9 Production-Consumption and Symbolic Dimension in Design Book Discussion
10 Communication Aesthetics Presentation and Discussion
11 Research Presentation Presentation and Discussion
12 Research Presentation Presentation and Discussion
13 Research Presentation Presentation and Discussion
14 Research Presentation Presentation and Discussion
15 Case Studies Presentation and Discussion
16 Sunum ve Tartışma Presentation and Discussion


Course Book 2. Barnard, Malcolm. (2002) Sanat, Tasarım ve Görsel Kültür (Çev. Güliz Korkmaz). Ankara:Ütopya Yayınevi.
5. Fiske, John. (1996) İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları/ARK.
Other Sources 3. Dehaene, G., Pascal, P., Lestienne, C., Sagart, L. (2013). Dilin En Güzel Tarihi. (Çev. Sema Rifat). İstanbul: İş Bankası Kültür Yayınları.
4. Fischer, G. (2015). Mimarlık ve Dil (Çev. Fatma Erkman Akerson). İstanbul:Daimon.
5. Woodward, I. (2016). Maddi Kültürü Anlamak. (Çev. Ferit Burak Aydar). İstanbul: İş Bankası Kültür Yayınları.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar 1 40
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 3 42
Presentation/Seminar Prepration 2 12 24
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 11 11
Total Workload 125