ECTS - Advertisement and Consumption Culture

Advertisement and Consumption Culture (HIR510) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advertisement and Consumption Culture HIR510 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type N/A
Course Level Natural & Applied Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Özlen Özgen
Course Assistants
Course Objectives Examination of the relationship between advertising and consumer culture.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the origins of contemporary consumer culture
  • Developing a critical approach to reading the advertisements
  • Understanding the relationship between advertising and consumer culture
Course Content The nature of consumption; popular consumption and consumer culture in terms of consuming society.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 A brief introduction
2 The Culture Industries
3 What is consumption culture?
4 What is the relationship between advertising and consumption?
5 Investigation of studies on consumer culture and its relations with advertising
6 Investigation of studies on consumer culture and its relations with advertising
7 Midterm
8 Brands and consumption
9 Consumption culture and Western Media
10 Consumption culture and new media
11 Critical approaches to consumption culture
12 Critical approaches to consumption culture
13 Presentations
14 Presentations
15 Final

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0