Consumer Behaviour (MAN449) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Consumer Behaviour MAN449 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives Upon successful completion of the course, the student will be able to know what behaviors the consumers are examined, and will be able to identify the personal and situational factors that can determine the behaviours. Also, environmental factors affecting these behaviors can be identified and the marketing activities that can be use to change the behavior to desired state can be pinpointed.
Course Learning Outcomes The students who succeeded in this course;
  • Upon successful completion of this course, the student will be able to understand the factors that are effective in the decision-making process of consumers and will be able to develop strategies accordingly.
Course Content Consumer actions, experiences, feelings, and judgement processes; consumer buying behavior and the theories concerning the factors affecting the consumer behavior process such as perception, motivation, demographics, culture, etc.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of Consumer
2 Models of Consumer Behavior Chapter 1
3 Perception Related pages of the text book
4 Learning and Memory Related pages of the text book
5 Motivation and Involvement Related pages of the text book
6 Personality, Self concept and Emotions Related pages of the text book
7 Attitudes and Lifestyle Related pages of the text book
8 Midterm
9 Demographics Related pages of the text book
10 Culture and subculture Related pages of the text book
11 Reference Groups and Family Related pages of the text book
12 Decision Making Process Related pages of the text book
13 Decision Making Process Related pages of the text book


Other Sources 1. Öğretim Üyesinin ders notları ve makaleler
Course Book 2. Hawkings, D.I, Motherbaugh D.L., Consumer Behavior, MCGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 3 15
Homework Assignments 2 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 30
Toplam 8 105
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments 2 4 8
Quizzes/Studio Critics 3 3 9
Prepration of Midterm Exams/Midterm Jury 1 40 40
Prepration of Final Exams/Final Jury 1 50 50
Total Workload 155