ECTS - Marketing Research
Marketing Research (MGMT306) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Research | MGMT306 | 6. Semester | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | The objective of this course to develop the basics of research related to marketing in students and enable them to use this concept in future endeavors. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The content of this course covers the fundamentals, methods and the use of marketing research in decision making process. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition of marketing research, discussion and examples | Course Book, Chapter 1, pp.1-18 |
| 2 | Definition of marketing research, discussion and examples | Course Book, Chapter 1, pp.1-18 |
| 3 | Specification of research objectives | Course Book, Chapter 2 |
| 4 | Research design and data sources | Course Book, Chapter 2 |
| 5 | Research design and data sources | Course Book, Chapter 2 |
| 6 | Midterm Exam | |
| 7 | Data collection procedure | Course Book, Chapter 3, pp. 69 |
| 8 | Data collection procedure | Course Book, Chapter 3, pp. 73 |
| 9 | Sample design | Course Book, Chapter 3, pp. 75 |
| 10 | Data collection | Course Book, Chapter 3, pp. 69 |
| 11 | Data processing | Course Book, Chapter 3, pp. 69 |
| 12 | Data analysis reporting | Course Book, Chapter 3, pp. 79 |
| 13 | Data analysis reporting | Course Book, Chapter 3, pp. 79 |
| 14 | student presentations | |
| 15 | student presentations | |
| 16 | Final Exam |
Sources
| Course Book | 1. Marketing Research: An Applied Approach (5th Ed.), Thomas C. Kinnear and James R. Tylor |
|---|---|
| Other Sources | 2. Instructor Lecture Notes |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 2 | 20 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 45 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. | X | ||||
| 2 | Gaining the ability to use technology required for buseiness administration | |||||
| 3 | An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. | X | ||||
| 4 | An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. | |||||
| 5 | An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) | |||||
| 6 | An ability to apply knowledge regarding functions of management. | X | ||||
| 7 | An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations | |||||
| 8 | Compliance with rules of Socials and business ethics and to the principles of social responsibility | |||||
| 9 | An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.) | |||||
| 10 | An ability to conduct research on management and reporting the outcomes with the related parties. | X | ||||
| 11 | Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving. | |||||
| 12 | Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1) | |||||
| 13 | Having knowledge about law required by management. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentation/Seminar Prepration | |||
| Project | 2 | 20 | 40 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 35 | 35 |
| Total Workload | 137 | ||