ECTS - Strategic Management and Business Policy

Strategic Management and Business Policy (MGMT402) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Strategic Management and Business Policy MGMT402 8. Semester 3 0 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This is an encompassing course which aims to show students the need for and the methods of integrating a firm’s functional areas without neglecting the interactions with the environment. The objectives intended to achieve and management strategy, policies, plans and tasks to move toward these objectives.
Course Learning Outcomes The students who succeeded in this course;
  • To have a capacity to think strategically about a company, its business position, how it can gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully
  • To implement various techniques to identify industry opportunities and threats, external and internal (SWOT) analysis
  • To gain experience in crafting business strategy, reasoning carefully about strategic options, evaluating action alternatives, and making sound strategic decisions
  • To identify the managerial tasks associated with implementing and executing company strategies
  • To identify the issues in designing organizational structure, control system, and implementing strategic change
Course Content It will introduce the students to managerial decisions that focus on the organization as an entity, its functions and their interrelations. The center of attention will be the total enterprise, its relations with its operational environment, the objectives intended to achieve and management strategy, policies, plans and tasks to move toward these objectives. Unlike the other courses where the subject mater was narrowly aimed and a particular function of business (such as finance, marketing, production, accounting etc.). It deals with the company’s totality both inside and outside.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Basic concepts of strategic management Course book, pp. 50-90
2 Corporate governance Course book, p. 90-118
3 Social responsibility and ethics in strategic management Course book, pp. 118-141
4 Enviromental scanning and and industry analysis Course book, pp. 142-184
5 Organizational analysis Course book, pp. 184-222
6 Strategy formulation: Situation analysis and business strategy Course book, pp. 222-252
7 Strategy formulation: corporate strategy Course book, pp. 252-284
8 Midterm
9 Strategy formulation: functional strategy and strategic choice Course book, pp. 284-317
10 Strategy implementation: organizing for action Course book, pp. 318-348
11 Strategy implementation: staffing and directing Course book, pp. 348-376
12 Evaluation and control Course book, pp. 376-411
13 Case analysis Course book, pp. 412-431
14 International issues in strategic management Course book, pp. 483-541
15 Case study in strategic management Course book, pp. 543-583
16 Final exam

Sources

Course Book 1. Wheelen, T. L. & Hunger, J. D. (2010). "Strategic Management and Business Policy", 20th edition, Prentice Hall.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 5
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 45
Toplam 5 100
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Understanding and explaining the concepts regarding to the main fields of Management (Management, Production, Marketing, Accounting- Finance) and gaining the ability to apply these skills in management. X
2 Gaining the ability to use technology required for buseiness administration
3 An ability to analyze the information and reports of the markets and businesses and setting goals with respect to results of the analysis. X
4 An ability to trace and evaluate the global, local and/or regional developments related to businesses and making strategic decisions. X
5 An ability to set a innovative business or an ability to use the knowledge in the operations of management(taking risk, finding resources, making market research, and preparing business plans etc.) X
6 An ability to apply knowledge regarding functions of management. X
7 An ability to have oral and written communication skills particular to management and use these skills effectively in professional relations
8 Compliance with rules of Socials and business ethics and to the principles of social responsibility
9 An ability to use life-long learning approach in order to adapt constantly changing environmental factors (technological, political ,economical, and socio cultural etc.)
10 An ability to conduct research on management and reporting the outcomes with the related parties.
11 Taking responsibility within the teamwork, thinking critically and taking initiative in problem solving.
12 Using professional English in written and verbal communication. ("European Language Portfolio Global Scale", Level B1)
13 Having knowledge about law required by management.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 15 30
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 25 25
Prepration of Final Exams/Final Jury 1 35 35
Total Workload 90