Retail Based Design (ICM356) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Retail Based Design ICM356 1 2 0 2 4
Pre-requisite Course(s)
Non
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study, Field Trip, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Instructor
Course Assistants
Course Objectives Transfer of theoretical and practical data on retail/brand necessity, brand identity and branding, perceptional design and management by market research and theoretical lectures to the students, and to give them appropriate application skills at projects based on the information and experience gained therein.
Course Learning Outcomes The students who succeeded in this course;
  • Students will obtain designing abilities according to different retail strategies,
  • Students will obtain modular design ability for providing flexibility to multi branch retailers,
  • Students will obtain popular identity designing and perception management under retail perspective
Course Content Basic information related to retail/brand case, popular identity design and modular design for multi branch retailers, façade design, signage and logo subjects, brand creation and design for merchandising application and food sector.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Lecture description and explanation of the functionality. Data gathering from reference books
2 Discussion on strategies and requirements of the retails (what are the food retailers, merchandising), brand identity and criteria and branding. Pre-study on the subject
3 Requirements for the brand : description of the design and requirements by common denomination with the retailer to clarify the brand perspective. Pre-study on the subject
4 Student presentation (group work) : Market research will be conducted according to 2nd and 3rd week subjects and forthcoming issues of the retailers and brands chosen due to specified subjects will be discussed with sketches. Pre-study on the subject, observation on modular design examples. Repeat subject of the previous week and preparation for the interim jury
5 Perception management design and popular identity, reflection process of brand and logo perception metaphors to the venue and continuity Subject of the interim jury : a new brand is rising, create your own brand Pre-study on the subject
6 Mid-jury Preparation Mid-jury
7 Student homework presentations 1 : evaluation of the façade design, logo and signage areas of the sector pioneer companies. Schematics on “color and lightening” and usage coverage, search on 3 dimensional signage designs and façade perception
8 Student homework presentation 2 : modular designs, furniture designs and required area designs of the sector pioneer companies. Pre-study on the subject
9 Student homework presentation 3 : evaluation of the kitchen and wet area designs of the sector pioneer companies. How to apply ventilation and air condition. Pre-study on the subject
10 Student homework presentation 3 : evaluation of the kitchen and wet area designs of the sector pioneer companies. How to apply ventilation and air condition. Pre-study on the subject
11 Criticizing of the student projects as off week 8,9 and 10 subjects. Repeat subject of the previous week and preparation for the interim jury
12 Mid-jury Preparation Mid-jury
13 Venue lightening, product lightening and discussion on properties. Data systems and sound-music. Conduct theoretical academic research on presentation subjects and visual gain by observation at real venues. Presenting written report on preparation of the presentation subject
14 Inspection of the material that used at the sector according to their applications. Discussion on basic structure construction. Conduct theoretical academic research on presentation subjects and visual gain by observation at real venues. Presenting written report on preparation of the presentation subject
15 Sketch evaluation. Evaluation of the student sketches
16 Final Jury Final presentation of the processed subjects, presentations and home works during the semester

Sources

Other Sources 1. Bu ders için belirlenmiş bir ders kitabı yoktur. Öğrenciler, ders sürecinde dersin yürütücüsü tarafından aktarılan sözel ve görsel bilgilerden tutulan notlar ve ders yürütücüsü tarafından dağıtılan föylerden sorumludur.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 5
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 15
Presentation 1 15
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 35
Final Exam/Final Jury 1 30
Toplam 6 100
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Reflecting Information into academic environment X
2 Theoretical, scientific, artistic, historical background/structure X
3 Social, environmental, sustainability principles X
4 Legal framework X
5 Institutional and ethical values X
6 Capability to reflect theory into practice X
7 Capability to make research and interpret the results X
8 Capability to develop alternative solutions X
9 Effective writing, drawing and presentation X
10 Capability to perform independent and interdisciplinary works X
11 Capable to criticize, produce counter thesis and synthesis X
12 Life-long learning consciousness X
13 Foreign Language Use capability
14 Capable to use information technologies X
15 Respect for ethical values, laws, human rights, environmental and cultural heritage X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 16 1 16
Presentation/Seminar Prepration 2 3 6
Project
Report
Homework Assignments 2 3 6
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 4 4 16
Prepration of Final Exams/Final Jury 4 2 8
Total Workload 100