ECTS - Destination Management
Destination Management (TOUR214) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Destination Management | TOUR214 | 3 | 0 | 0 | 3 | 6 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Destination Management course aims to provide the students with necessary information about essential destination-related concepts such as destination management, destination marketing, destination identity, destination image, brand, crisis management etc. The course also aims to highlight key themes about the factors affecting destination competitiveness and the dynamics of destination management. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Sustainable development for tourism destinations, competitive destinations, tourists? destination choices and experiences, issues in analyzing and managing tourist destinations, destination policy,planning and development, destination management, marketing tourist destinations. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to Destination Management | |
| 2 | The Concept of Destination Management and Planning | |
| 3 | The Concept of Destination Management and Planning | |
| 4 | Strategic planning, planning process, visioning | |
| 5 | Destination Marketing Planning | |
| 6 | Destination Marketing Planning | |
| 7 | Destination Marketing Planning | |
| 8 | MIDTERM | |
| 9 | Destination Management Research | |
| 10 | Destination Management Resource | |
| 11 | Destination Positioning | |
| 12 | Destination Brand Management | |
| 13 | Destination Brand Management | |
| 14 | Case Studies | |
| 15 | Wrap-up session | |
| 16 | Final Exam | Final Exam |
Sources
| Course Book | 1. Ritchie, J.R. 2003. The Competitive Destination: A Sustainable Tourism Perspective. CABI Publishing, UK. 270 pp. |
|---|---|
| 2. - Morrison Alastair (2013) Marketing and Managing Toursim destinations, Routledge | |
| 3. - UNWTO Publications ‘A Practical Guide to Tourism Destination Management, 2006 |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 1 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 1 | 5 |
| Homework Assignments | 1 | 15 |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 19 | 86 |
| Percentage of Semester Work | 55 |
|---|---|
| Percentage of Final Work | 45 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | The skills of understanding, explaining, and using the fundamental concepts of tourism management | X | ||||
| 2 | Analyzing and designing management techniques and practices in tourism organizations | X | ||||
| 3 | Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them | X | ||||
| 4 | Understanding the strategic, tactical and operational dimensions of the tourism management | X | ||||
| 5 | Ability to use the modern techniques and technological devices of tourism industry | X | ||||
| 6 | Improving the ability to effectively implement the knowledge and skills in alternative tourism areas | X | ||||
| 7 | Concentrating practice along with theoretical frame of tourism management | X | ||||
| 8 | Developing the skills of communication | X | ||||
| 9 | Understanding the trends in the tourism industry | X | ||||
| 10 | Having the quality consciousness in the tourism industry | X | ||||
| 11 | Adopting work ethic and social responsibility in the tourism industry | X | ||||
| 12 | Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 15 | 2 | 30 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | 1 | 10 | 10 |
| Quizzes/Studio Critics | 1 | 10 | 10 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 32 | 32 |
| Total Workload | 150 | ||