ECTS - Strategic management in Hospitality and Tourism Entreprises

Strategic management in Hospitality and Tourism Entreprises (TOUR414) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Strategic management in Hospitality and Tourism Entreprises TOUR414 3 0 0 3 8
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Dr. Enis G. Tataroğlu
Course Assistants
Course Objectives This course aims to provide students an ability of critical and strategic thinking.
Course Learning Outcomes The students who succeeded in this course;
  • To provide students an ability of analytical thinking
  • To give information about the importance of strategic thinking in the fast growing sector of tourism
  • To enable students identifying central issues and problems in complex situations.
Course Content Strategic management in hospitality and tourism industry, the hospitality and tourism context, the organizational context, the business level strategies, corporate level strategies, network level strategies, strategic planning, strategy formation, strategy implementation and change.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Strategic Management Chapter 1
2 Strategic Management in Hospitality and Tourism Chapter 2
3 The Hospitality and Tourism Industry Context Chapter 3
4 The Organizational Context Chapter 4
5 Business level strategies. Chapter 5
6 Corporate level strategies. Chapter 6
7 Mid-Term Exam Mid-Term Exam
8 Network level strategies Chapter 7
9 Strategic Planning or Strategic Thinking Chapter 8
10 Strategy Formation Chapter 9
11 Strategy Implementation and Change Chapter 10
12 Relating content, process and context Chapter 11
13 Synthesis Chapter 12
14 Case Studies and revision Case Studies and revision
15 Review Review
16 Final Exam Final Exam

Sources

Course Book 1. Okumus,F.Altınay,L.Chathoth,P.2010.Strategic Management for Hospitality and Tourism.Elsevier.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 40
Toplam 3 95
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 The skills of understanding, explaining, and using the fundamental concepts of tourism management X
2 Analyzing and designing management techniques and practices in tourism organizations X
3 Understanding the planning, organizing, executing, coordinating and control functions of tourism management, along with explanation and implementation of them X
4 Understanding the strategic, tactical and operational dimensions of the tourism management X
5 Ability to use the modern techniques and technological devices of tourism industry X
6 Improving the ability to effectively implement the knowledge and skills in alternative tourism areas X
7 Concentrating practice along with theoretical frame of tourism management X
8 Developing the skills of communication X
9 Understanding the trends in the tourism industry X
10 Having the quality consciousness in the tourism industry X
11 Adopting work ethic and social responsibility in the tourism industry X
12 Ability to effectively implement the business knowledge and skills in at least one of the following fields: service, marketing, finance, human resources and accounting in tourism management X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 3 42
Presentation/Seminar Prepration 2 20 40
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 40 40
Total Workload 200