ECTS - Communication Strategies in Organizations

Communication Strategies in Organizations (HIR512) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Communication Strategies in Organizations HIR512 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives To address the importance of communication in contemporary organizational structures.
Course Learning Outcomes The students who succeeded in this course;
  • Understanding the importance of communication in organizations
  • Be able to know communication strategies
Course Content The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Content of the course and activities to be carried out during the semester
2 What is communication?
3 Excellence in communication
4 The importance of communication in organizational theory
5 Verbal and non-verbal communication in organizations
6 Interpersonal communication in organizations
7 Midterm Exam
8 Decision making processes in organizations
9 Conflict management / Subject selection for article presentations
10 Crisis communication / Homework discussion
11 International communication strategies / Homework Discussion
12 Presentation
13 Presentation
14 Presentation
15 Submission of the final assignment


Course Book 1. Aziz, A. (2017), Örgütsel İletişim, Hiperlink Yayınevi: İstanbul
2. Grunig, J. (2005), Halkla İlişkiler ve İletişim Yönetiminde Mükemmelik, Tribeca Yayınevi: İstanbul

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1.To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To acquire the ability to produce constructive solutions by taking responsibility in case of encountering unforeseen complex (crisis, etc.) situations related to the field of health institutions management.
3 3. To be able to comprehend the basic concepts and basic functions of health management at the level of expertise.
4 4. To have knowledge about research methods and techniques and to be able to use them.
5 5. An ability to set a innovative business or an ability to use the knowledge in the operations of Health Care Management(taking risk, finding resources, making market research, and preparing business plans etc.)
6 6. To be able to use the right project management techniques for effective project planning.
7 7. To be able to produce innovative and creative ideas and to put these ideas into practice.
8 8. To be able to reach scientific knowledge in the field of Health Institutions Management, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design a research, to reach a conclusion by using qualitative/quantitative methods, and to make academic publications by making the necessary literature review.
13 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 6 5 30
Presentation/Seminar Prepration 1 5 5
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 113