ECTS - International Marketing and Strategies

International Marketing and Strategies (LOJ501) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
International Marketing and Strategies LOJ501 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
Course Content The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 0 0
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1.To be able to combine and use the knowledge of their undergraduate program area with the knowledge of business administration.
2 2. To acquire the ability to produce constructive solutions by taking responsibility in case of encountering unforeseen complex (crisis, etc.) situations related to the field of health institutions management.
3 3. To be able to comprehend the basic concepts and basic functions of health management at the level of expertise.
4 4. To have knowledge about research methods and techniques and to be able to use them.
5 5. An ability to set a innovative business or an ability to use the knowledge in the operations of Health Care Management(taking risk, finding resources, making market research, and preparing business plans etc.)
6 6. To be able to use the right project management techniques for effective project planning.
7 7. To be able to produce innovative and creative ideas and to put these ideas into practice.
8 8. To be able to reach scientific knowledge in the field of Health Institutions Management, to monitor, evaluate and apply the current literature.
9 9. To be able to transfer information about the business area by using effective verbal, written and visual communication methods.
10 10. To be aware of professional ethics, environmental awareness, sustainability, social responsibility, cultural, social and universal values.
11 11. To be able to work effectively with different disciplines or multicultural teams, to take responsibility, to make risk analysis, to keep up with change, to think critically and to use initiative in problem solving.
12 12. To have the ability to present a research problem, to develop hypotheses, to design a research, to reach a conclusion by using qualitative/quantitative methods, and to make academic publications by making the necessary literature review.
13 .

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0