ECTS - Marketing Management
Marketing Management (ISL502) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Management | ISL502 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Question and Answer, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Learning the concepts of marketing and marketing management |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Development of Marketing and Health Services Marketing | Chapter 1 |
| 2 | Characteristics of Services, Development of the Service Sector and Characteristics of Health Care | Chapter 2 |
| 3 | Customer Behaviors | Chapter 3 |
| 4 | Marketing Information Systems and Marketing Research | Chapter 4 |
| 5 | Market Segmentation ,Target Market Selection, Market Positioning and Growth Strategies | Chapter 5 |
| 6 | Strategic Marketing Planning | Chapter 6 |
| 7 | Midterm Exam | |
| 8 | Product and Product Development Strategies | Chapter 7 |
| 9 | Price and Pricing Strategies | Chapter 8 |
| 10 | Promotion and Politics of Promotion | Chapter 9 |
| 11 | Place and Channels of Place-(Distrubution) | Chapter 10 |
| 12 | Participants, Physical Evidence and Process Management | Chapter 11 |
| 13 | Total Quality Management and Customer Satisfaction | Chapter 12 |
| 14 | New Approaches in Health Care Marketing: Relationship Marketing, Customer Relationship Management and Guerrilla Management | Chapter 13 |
| 15 | Marketing Ethics | Chapter 14 |
| 16 | Final Exam |
Sources
| Course Book | 1. Ders Kitabı Tengilimoğlu, Dilaver,Sağlık Hizmetleri Pazarlaması, Siyasal Kitabevi, 2012, Ankara.. |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Combines and applies the knowledge of their undergraduate field with business administration knowledge. | |||||
| 2 | Acquires knowledge about the structure and functioning of the financial system and each financial institution. | |||||
| 3 | Possesses knowledge of regulations and legislation related to financial institutions. | |||||
| 4 | Identifies the risks faced by different financial institutions and acquires the ability to develop basic solutions. | |||||
| 5 | Acquires knowledge of basic investment strategies. | |||||
| 6 | Gains knowledge of research methods and techniques and applies them. | |||||
| 7 | Acquires knowledge about the institutional characteristics of emerging and developed markets, as well as investment strategies for bonds, stocks, and derivative products in these markets. | |||||
| 8 | Acquires knowledge about the fundamentals, processes, and contributions of capital and securities markets to the financial system. | |||||
| 9 | Conveys business-related information using effective verbal, written, and visual communication methods. | |||||
| 10 | Develops awareness of professional ethics, environmental sensitivity, sustainability, social responsibility, and cultural, social, and universal values. | |||||
| 11 | Works effectively with different disciplines or multicultural teams, takes responsibility, conducts risk analysis, adapts to change, thinks critically, and takes initiative in problem-solving. | |||||
| 12 | . | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 1 | 14 |
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
| Prepration of Final Exams/Final Jury | 1 | 25 | 25 |
| Total Workload | 127 | ||